Chief Marketing Officer of Bacardi & President of Bacardi Global Brands Limited
John Burke is responsible for providing overall leadership and strategic direction to Bacardi’s marketing organization.
With Bacardi since 1993, Mr. Burke has achieved notable success during his more than 24-year career at Bacardi. He has had diverse experience working in country operations, regional and global sales and marketing, including as the lead for core brands in the Bacardi portfolio including BACARDÍ®, BOMBAY SAPPHIRE®, MARTNI®, and DEWAR’S®, and, most recently, as president of Incubation brands charged with driving brand equity in the fastest-growing premium brands in the Bacardi portfolio including ANGEL’S ENVY®, ST-GERMAIN®, BANKS®, and LEBLON®.
Mr. Burke is based between London and the Bacardi global headquarters in Hamilton, Bermuda.
Regional President – North America
Pete Carr is responsible for commercial operations in North America.
Mr. Carr has worked in the spirits, wine, beer and non-alcohol beverage industry for nearly 28 years.
Prior to joining Bacardi in September 2014, Mr. Carr was most recently Executive Vice President for privately held Glazer’s Distributors, one of the country’s largest distributors of wine, spirits and malt beverages. Prior to joining Glazer’s, Mr. Carr held various senior management roles with Diageo including President of U.S. Spirits, President of Sales for Diageo-Guinness USA, and President of Control States.
Mr. Carr is based in Coral Gables, Florida.
Regional President – Europe
Francis Debeuckelaere is responsible for commercial operations in Europe.
Prior to this regional appointment, Mr. Debeuckelaere was VP & Managing Director for Northern Europe for Bacardi.
In a career with Bacardi spanning more than 20 years, Mr. Debeuckelaere has led several European markets to great success. Under his leadership, the size of Bacardi in Belgium more than doubled, going from the #3 spirits company to #1. Similarly, Bacardi in the Netherlands went from #3 in the market to currently #2. And, after he helped establish the company in Switzerland in 2004, Bacardi grew into the country’s #3 spirits company. Before joining Bacardi, Mr. Debeuckelaere held marketing positions with Nestlé and brewer Alken-Maes.
Mr. Debeuckelaere is based in Geneva, Switzerland.
Ignacio del Valle
Regional President – Latin America & Caribbean
Ignacio del Valle is responsible for commercial operations in Latin America and the Caribbean.
A 21-year veteran of Bacardi, del Valle has worked his entire Bacardi career in Latin America & Caribbean across different markets and functions. For more than 15 years he has served on the regional leadership team in commercial and production roles including Country Manager for Central America and Managing Director for South America. He most recently led Caricamar which includes the Caribbean, Central America, and the Andean countries of Colombia, Ecuador, and Venezuela.
Mr. del Valle is based in Panama City, Panama.
President – Incubation Brands and Global Commercial Development
Maurice Doyle is responsible for driving brand equity and accelerating performance in some of the smaller, high potential premium brands in the Bacardi portfolio including ANGEL’S ENVY®, ST-GERMAIN®, BANKS®, SANTA TERESA®, FACUNDO™ Rum Collection, and LEBLON®, as well as driving sales performance and travel retail globally.
Mr. Doyle spent 17 years with Bacardi in travel retail, commercial and marketing roles before he left the company in 2009. Prior to re-joining Bacardi in November 2017, Mr. Doyle served as CMO at William Grant & Sons, and most recently as Chief Operating Officer for Suntory’s non-alcoholic division for Africa, Middle East & Caribbean.
Mr. Doyle is based in London, England.
Senior Vice President & Global Chief Communications Officer
As senior vice president and global chief communications officer, K.C. Kavanagh is responsible for internal and external corporate communications, as well as brand public relations campaigns for the Bacardi portfolio of iconic brands. In addition, Ms. Kavanagh will oversee the company’s corporate and brand archives ensuring the preservation of legacies, management of heritage assets, and protection of brand trademarks.
Prior to joining Bacardi in October 2016, Ms. Kavanagh was most recently with Starwood Hotels & Resorts Worldwide, Inc. where she was a member of the company’s senior leadership team and led global communications for the hotel giant and its 11 brands. Prior to Starwood, she oversaw public relations for Hyatt Hotels Corporation.
Ms. Kavanagh is based at the global headquarters in Hamilton, Bermuda
Chief Executive Officer
Mahesh Madhavan was appointed Chief Executive Officer of Bacardi Limited and was elected a Director by the Board in September 2017.
A more than 20-year veteran of Bacardi, Mr. Madhavan most recently led Europe for Bacardi as its Regional President where he was responsible for commercial operations. During his tenure with Bacardi, he has held leading roles within various emerging markets including Regional President of Asia, Middle East & Africa (AMEA), Managing Director of India, Managing Director for Thailand and the Philippines, and Managing Director of South Asia and Southeast Asia.
Mr. Madhavan is based at the global headquarters in Hamilton, Bermuda.
Scott M. Northcutt
Senior Vice President – Human Resources
Scott Northcutt is responsible for all aspects of employee career development, employee benefits, succession planning, as well as management and organization development.
He joined Bacardi in August 2009 with more than 20 years of experience in the international human resources field, having held key leadership positions in several global companies.
Prior to Bacardi, Mr. Northcutt served as Global Executive Vice President of Human Resources for DHL Express with the responsibility of motivating, retaining and rewarding the performance of 150,000 employees. During his tenure, DHL was recognized around the world as an “Employer of Choice” and as a “Best Place to Work.”
Mr. Northcutt is based in the global headquarters in Hamilton, Bermuda.
Senior Vice President & General Counsel
Eduardo Sánchez is responsible for the global legal function.
Prior to joining Bacardi in 2003, Mr. Sánchez served as Vice President and Deputy General Counsel of North and Latin America with the Coca-Cola Company. Before that, he was Vice President and General Counsel with Bestfoods, a leading international consumer food company acquired by Unilever. He spent seven years in Brussels as Division Vice President and General Counsel for Europe, Africa and the Middle East for Bestfoods. Mr. Sánchez also worked as international corporate counsel with Firestone Tire & Rubber and United Brands.
He began his legal career in 1977 with Fried, Frank, Harris, Shriver & Jacobson in New York City.
Mr. Sánchez is based in the global headquarters in Hamilton, Bermuda.
Vijay S. Subramaniam
Managing Director – Asia Middle East & Africa
Vijay S. Subramaniam is responsible for commercial operations in the Asia, Middle East & Africa (AMEA) region for the company’s portfolio of premium spirits.
With Bacardi since 2013, Subramaniam served as Managing Director of India, and most recently expanded his role to lead the Middle East. Before joining Bacardi, he spent 12 years in various general management roles within AMEA working in diverse, multi-cultural environments.
Mr. Subramaniam will be based in Dubai, United Arab Emirates (UAE), pending immigration approvals.
Executive Vice President &
Chief Administration Officer
President & CEO of Bacardi International Limited
Jacques Tortoroli is responsible for the global Finance, Treasury, Operations, Information Technology and Real Estate functions, including brand homes.
He has more than 35 years of leadership roles across strategic and financial planning, sourcing, risk management, knowledge management, internal audit and investor relations.
Prior to joining Bacardi in 2014, Mr. Tortoroli held the dual role of Executive Vice President of Financial Services for Viacom and EVP & Chief Financial Officer for Viacom Media Networks (formerly MTV Networks).
Mr. Tortoroli is based in the global headquarters in Hamilton, Bermuda.