Meet NACHO

If variety is the spice of life, then Nacho has had it in abundance during his 30+ years with us. He currently leads Latin America and the Caribbean, following a tenured career at Bacardi that most recently included leading Europe.

It’s a professional trajectory that is a model for career succession and development, that has taken him across markets and functions. Nacho spent most of his Bacardi career in Latin America, at the helm of teams in commercial and production functions. This includes roles as Country Manager for Central America and Managing Director for South America, as well as leading CARICAMAR, which included the Caribbean, Central America, and the Andean countries of Colombia, Ecuador, and Venezuela.

As a company with Latin roots, Nacho is proud to bring the family culture and values to life in everything he does.