REGIONAL PRESIDENT – WESTERN EUROPE
If variety is the spice of life, then Nacho has had it in abundance during his 20+ years with us.
Nacho became Regional President of Western Europe in 2023 after six years serving as Regional President of Latin America and Caribbean. Nacho spent most of his Bacardi career in Latin America, leading teams in commercial and production functions. This includes roles as Country Manager for Central America and Managing Director for South America, as well as leading CARICAMAR, which included the Caribbean, Central America, and the Andean countries of Colombia, Ecuador, and Venezuela.
As a company with Latin roots, Nacho is proud to bring the family culture and values to life in everything he does.