Meet NACHO

If variety is the spice of life, then Nacho has had it in abundance during his 20+ years with us.

Since 2024, Nacho has been leading Europe and Latin America and the Caribbean, following roles responsible for Western Europe in 2023 and six years leading Latin America and Caribbean. Nacho spent most of his Bacardi career in Latin America, at the helm of teams in commercial and production functions. This includes roles as Country Manager for Central America and Managing Director for South America, as well as leading CARICAMAR, which included the Caribbean, Central America, and the Andean countries of Colombia, Ecuador, and Venezuela.

As a company with Latin roots, Nacho is proud to bring the family culture and values to life in everything he does.