MARTINI® – made for aperitivo

Take more than 40 botanicals sourced from the finest locations across the globe. Mix together with expert craftsmanship, Italian passion and tireless dedication. There’s only one unique result. The award-winning, vibrant and bittersweet taste of the MARTINI range.

For us, Volere é Potere

‘Where there’s a will there’s a way’. The motto of Alessandro Martini and Luigi Rossi, two uniquely talented and passionate men. In 1863, their newfound partnership led them to set out on a lifelong quest. One that would make an indelible stamp on Italian culture.

And with their first vermouth, the original MARTINI®Rosso, they succeeded. With their distinct Italian quality and style, they brought their vision to the world. Today, their original and iconic blend is still loved by MARTINI drinkers everywhere.

Precision in its taste, Italian at its heart

Generations of MARTINI masters have curated and composed the perfect vermouth. From our first love, the classic MARTINI®Rosso, to MARTINI®Rosato and MARTINI®Fiero, every bottle in our range captures 150 years of Italian passion. That’s why for many, MARTINI is the first and last word for vermouth.

Celebrated the world over, a glass of Martini & Tonic perfectly complements the timeless tradition of apertivio. A treasured Italian ritual, and one the MARTINI expression is synonymous with.

Riserva Speciale Ambrato and Rubino

Created by the current MARTINI artisans, these are our authentic Vermouth di Torino. Both the Riserva Speciale Rubino and Riserva Speciale Ambrato use specially selected Italian wines, flawlessly blended with local and exotic botanicals.

Designed to honour the traditional methods used by the first MARTINI master herbalists, they arouse the senses with taste, aroma, texture and colour.

The perfect match, born in Torino

Modern yet quintessential, Riserva Speciale Bitter has been delicately crafted to deliver a unique richness and complexity. However, the Riserva Speciale Bitter reaches its true art in the Negroni.

When paired with Riserva Speciale Rubino and Bombay Sapphire gin, it creates a uniquely complex yet balanced Negroni, unlike any other. The Martini Negroni.

The world’s No.1 Italian sparkling wine brand

The sun-drenched hills of Piemont. With its unique climate, it is quite simply the perfect environment for the Bianco Moscato grape. A grape that produces the timeless MARTINI®Asti, one of the world’s most famous wines.

But there is so much more to savour from our range of sparkling wines. Generations of expert winemakers have assembled an exquisite choice, perfect for every taste and palette.

Visitor center


Pessione – Turin – Italy

Our home for over 150 years, CASA MARTINI is where the proud traditions of Martini & Rossi meet the company’s future ambitions. Take a tour and discover the world of Martini & Rossi - from the Wine History Museum to the Gallery Mondo Martini and tasting experience.

There’s also the opportunity to take a premium Vermouth Masterclass or an inspiring Mixology Masterclass in the Bar Academy.

For more information, including opening times, contact information and booking tickets, please visit

Visitor Information

Piazza Luigi Rossi, 2
10023, Pessione di Chieri – Turin – Italy

Tel.: +39 011.94191 (reception)
Instagram: @visitcasamartini
TripAdvisor: TripAdvisor page


  1. Self Tour with audioguide
  2. Guided Tours
  3. Mixology Masterclass
  4. Vermouth Masterclass

Hours of Operation

Mon - Sun 10:00 - 18:00
Last entrance 17:00