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The MARTINI range consists of award-winning vermouths, Italian sparkling wines and cocktail bitters. The vibrant and bittersweet taste of the range is created with more than 40 botanicals sourced from the finest locations across the globe, mixed together with expert craftsmanship, Italian passion and tireless dedication.
Over 500 botanicals are sampled every year to ensure the highest quality ingredients make the MARTINI blends.
The MARTINI ball & bar logo was born in 1925.
Bacardi acquired MARTINI & ROSSI in 1993.
MARTINI & ROSSI is named after a wine merchant and a master blender. It was in 1863 that Martini’s enterprising spirit and Rossi’s creative genius were galvanized into a unique formula that has endured for more than 150 years: the inimitable MARTINI. Bacardi acquired MARTINI & ROSSI in 1993, but the art of blending at MARTINI has never changed and is a skill trusted to a select few, passed down from master to master through eight generations.
It falls to Giuseppe ‘Beppe’ Musso, our Master Blender, and Ivano Tonutti, Master Herbalist, to continue the legacy of the original Master Blender, Luigi Rossi. Part of the MARTINI family since 1994, Beppe selects the wines and guides the delicate blending process for each expression, alongside Ivano, who samples more than 500 botanicals in a year to ensure only the highest quality ingredients are used in the making of MARTINI. Only Beppe and Ivano know the secret recipes, which are closely guarded under lock and key.