Good Choices

MARKETING RESPONSIBLY AND REDUCING ALCOHOL RELATED HARM

We work hard to help people make good decisions to live a mindful lifestyle and reduce alcohol-related harm on a global scale.

In addition, as part of our commitment to reduce alcohol-related harm, our Global Marketing Principles help guide the way we responsibly communicate and trade our products.

Good at a Glance

Host With the Most

MINDFUL HOSTING GUIDE ENCOURAGES MINDFULNESS AND INCLUSIVITY
Bacardi has published The Good Spirited Host: Your Guide to Mindful Hosting and Cocktails. Flip through to find tips to elevate the cocktail experience for all of your guests, delicious no, low, and full proof drink recipes, and advice on how to host responsibly.
The guide comes in English & Spanish and in two versions with recipes in both milliliters and ounces, making it easy to follow for all.

SettingStandards

GLOBAL ALLIANCE SETS NEW STANDARDS FOR ONLINE ALCOHOL SALES
Bacardi has formed a partnership with 12 major beer, wine, and spirits producers to create the International Alliance for Responsible Drinking (IARD), which teamed up with online retailers and delivery platforms across six continents to commit to robust global standards for the online sale and delivery of alcohol to safeguard minors. And building on regulations that already exist, IARD promotes global application standards as a resource to support the development of national, in-country codes and practices for the online sale and delivery of alcohol. It’s all about keeping people safe and reducing alcohol-related harm.

GoodExperiences

Every year, Bacardi invites visitors to immerse themselves in the culture of craftsmanship and mixology at the homes of our brands. At the heart of these brand homes is a focus on mindful hosting with principles in place to ensure we can support our guests in enjoying their brand home experience mindfully. From providing water to guests to sharing educational responsible drinking messaging across newsletters, social media and on-premise we take steps to promote a mindful and responsible approach to alcohol consumption.

Shared Responsibility

BACARDI ENCOURAGES RESPONSIBLE CONSUMPTION OF ALCOHOL
As a global spirit producer, Bacardi understands it has a responsibility to encourage people to drink responsibly. For 30 years, Bacardi has worked tirelessly with industry partners, such as Drinkaware and FISAC, to reach millions of people, sharing information and tools that empower them to make better and more responsible decisions for themselves. Not only does Bacardi encourage those who choose to drink to do in moderation as part of a mindful lifestyle, it also markets its brands in honest and ethical ways, and works to eliminate impaired driving and underage drinking, in part through its partnership with the not-for-profit Foundation for Advancing Alcohol Responsibility.

The Good Spirited Host

Mindful Hosting Guide (Recipes in oz)
Mindful Hosting Guide (Recipes in ml)
Mindful Hosting Guide – Spanish (Recipes in oz)
Mindful Hosting Guide – Spanish (Recipes in ml)
Bacardi has published The Good Spirited Host: Your Guide to Mindful Hosting and Cocktails. Flip through to find tips to elevate the cocktail experience for all of your guests, delicious no, low, and full proof drink recipes, and advice on how to host responsibly.

The guide, available in English & Spanish, comes in two version with recipes in both milliliters and ounces, making it easy to follow for all.

Want More?

VIEW OUR ESG REPORT AND ESG INDEX TO LEARN MORE OF OUR IMPACT.

Our Fiscal Year 2024 ESG Report offers stories of purpose that represent the way we are working to give good a greater meaning, while our FY24 ESG Index covers the progress we’ve made toward reaching our goals in the past year.

Explore more of our

Good Spirited Priorities