MARKETING RESPONSIBLY AND REDUCING ALCOHOL RELATED HARM
In addition, as part of our commitment to reduce alcohol-related harm, our Global Marketing Principles help guide the way we responsibly communicate and trade our products.
Good at a Glance
Host With the
MINDFUL HOSTING GUIDE ENCOURAGES MINDFULNESS AND INCLUSIVITY
Bacardi has published The Good Spirited Host: Your Guide to Mindful Hosting and Cocktails. Flip through to find tips to elevate the cocktail experience for all of your guests, delicious no, low, and full proof drink recipes, and advice on how to host responsibly.
The guide comes in English & Spanish and in two versions with recipes in both milliliters and ounces, making it easy to follow for all.
NEW LAUNCHES ADD FLAVOR TO THE NOLO RANGE
Bacardi continues to accelerate its range of options in the NoLo category across its family of brands, most recently with the launch of the non-alcoholic spirit brand PALETTE™ and a lower ABV line, GREY GOOSE® Essences. Additionally, MARTINI & ROSSI® introduced a premium range of Non-Alcoholic aperitivo, Floreale and Vibrante, to the U.S., offering a balanced, sophisticated, and moderate approach to drinking.
GLOBAL ALLIANCE SETS NEW STANDARDS FOR ONLINE ALCOHOL SALES
Bacardi has formed a partnership with 12 major beer, wine, and spirits producers to create the International Alliance for Responsible Drinking (IARD), which teamed up with online retailers and delivery platforms across six continents to commit to robust global standards for the online sale and delivery of alcohol to safeguard minors. And building on regulations that already exist, IARD promotes global application standards as a resource to support the development of national, in-country codes and practices for the online sale and delivery of alcohol. It’s all about keeping people safe and reducing alcohol-related harm.
FOSTERING A HEALTHIER CULTURE OF DRINKING ACROSS THE GLOBE
Bacardi teams up with global partners – like DrinkAware in the United Kingdom and FISAC in Mexico – to encourage transparent conversations about drinking responsibly. Drinkaware is an independent charity which aims to reduce alcohol-related harm by helping people in the United Kingdom make better choices about their drinking. FISAC is a collection of Mexican spirit brands trying to prevent the harmful use of alcohol by addressing responsible adverting, alcohol-free driving and the fight against underage drinking. Both represent the cultures of mindfulness and responsibility Bacardi is working to create.
BACARDI ENCOURAGES RESPONSIBLE CONSUMPTION OF ALCOHOL
As a global spirits producer, Bacardi understands it has a responsibility to encourage people to drink responsibly. For 30 years, Bacardi has worked tirelessly with industry partners and reached millions of people, sharing information and tools that empower them to make better and more responsible decisions for themselves. Not only does Bacardi encourage those who choose to drink to do so in moderation as part of a mindful lifestyle, it also markets its brands in honest and ethical ways, and works to eliminate impared driving and underage drinking, in part through its partnership with the not-for-profit Foundation for Advancing Alcohol Responsibility.
The Good Spirited Host
Mindful Hosting Guide (Recipes in oz)
Mindful Hosting Guide (Recipes in ml)
Mindful Hosting Guide – Spanish (Recipes in oz)
Mindful Hosting Guide – Spanish (Recipes in ml)
VIEW OUR ESG REPORT AND ESG INDEX FOR MORE OF OUR RECIPES FOR GOOD.
Our Fiscal Year 2023 ESG Report offers stories of purpose that represent the way we are working to give good a greater meaning, while our FY23 ESG Index covers the progress we’ve made toward reaching our goals in the past year.