BACARDÍ INVITES FANS TO SNAP THEIR WAY INTO AN EPIC SUPERCUT OF MAJOR LAZER’S NEW HIT ‘FRONT OF THE LINE’ (Thursday, June 22, 2017) – To further celebrate the BACARDÍ and Major Lazer partnership, BACARDÍ today debuts the first-ever Snapchat Lenses that will put Snapchatters in the spotlight of their own music video-like experience as…
Employees give back with “Good Spirited” initiative for the third year in a row Coral Gables, Fla., June 12, 2017 –Time spent among trees is time never wasted, and this could not be truer for Bacardi employees in the United States. For the third year in a row, a team of Bacardi employees from its…
Entertainment and hospitality veteran leads world’s largest premium rum distillery visitor center Cataño, Puerto Rico, and Hamilton, Bermuda, June 6, 2017 – CASA BACARDÍ, the brand home of the world’s most awarded rum, announces Wesley Elizabeth Cullen as its general manager responsible for the complete visitor experience and showcasing the more than 155-year history of…
Belgian bartender impresses judges with his cocktail Clarita, to take home life-changing award. HAMILTON, BERMUDA, 23 May 2017 – The BACARDÍ Legacy Global Cocktail Competition 2017 has been won by Ran Van Ongevalle from Knokke Heist in Belgium. His winning cocktail triumphed in a very closely contested final held at E-Werk in Berlin, Germany tonight.…
A Wave of Wins Continue for the Portfolio – 15 medals with four Double Golds Hamilton, Bermuda, May 15, 2017 – The John Dewar & Sons Fine Scotch Whisky Emporium portfolio has been awarded an impressive 15 medals across the 17th San Francisco World Spirits Competition®, including four Double Golds, one of which is the…
‘Born In Los Altos De Jalisco’ shares the untold stories of the people from Arandas New communications platform launches on Cinco de Mayo HAMILTON, BERMUDA, May 5, 2017 – Timed perfectly for Cinco de Mayo, Tequila CAZADORES®, the 100% blue agave premium tequila, launches the first installment of its new platform “Born in Los Altos…
The World’s Best Tasting Prosecco Hamilton, Bermuda, April 26, 2017 – MARTINI® Vintage Prosecco 2016 achieved a top score of 95+ points at The Drinks Business Prosecco Masters 2017, beating strong competition from some of the world’s best loved prosecco brands including Bisol, Bottega, Follador and Andreola. The judging panel, comprising five Masters of Wine,…
Hamilton, Bermuda, April 24, 2017—In celebration of Earth Month, family-owned Bacardi honors employee-led environmental sustainability-related initiatives in its 3rd Annual Bacardi Limited Good Spirited Awards program. Employees received recognition for their outstanding environmental achievements within five different award categories celebrating the implementation of sustainability improvements, brand innovation or activity, employees championing green initiatives, and external…
DEWAR’S® authentic Highland home offers enhanced visitor experience Aberfeldy, Scotland, April 13 – Scotland’s iconic Dewar’s Aberfeldy Distillery in Perthshire has revolutionised its already award-winning tour experience with a bespoke multi-media app, bringing its historic archives to life for visitors. The creation of the experience, the first of its type for a Scotch whisky distillery,…
Forbes-published Reputation Institute’s Global RepTrak® 100 measures the reputation of the world’s most highly regarded and familiar multinational companies in 15 countries Hamilton, Bermuda, April 5, 2017 – Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, per the annual Global RepTrak® 100 list compiled by the…
