Our Brands

Our Company

Our Company Intro

We are the largest privately held spirits company in the world. We produce and market a variety of internationally recognized premium spirits and wines.

Family-owned Bacardi has a presence in more than 160 markets worldwide including the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy, China, Brazil and Russia. The Bacardi brand portfolio includes more than 200 brands and labels including BACARDI® rum, the world's best-selling and most-awarded rum, as well as the world¹s most-awarded spirit; GREY GOOSE® vodka, the world's leading super premium vodka; DEWAR'S® Blended Scotch whisky, the world's most awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; MARTINI® vermouth and sparkling wines, the world's leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States;  and other leading and emerging brands, most of which are sold globally.

Bacardi has been owned and operated by seven generations of Bacardi family members since Don Facundo Bacardí Massó founded the company in Santiago de Cuba on February 4, 1862.

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Corporate Repsponsibility

Producers' Commitments

In 2012, Bacardi, along with other leading producers of spirits, wine, and beer, decided to unite in a concerted effort to tackle the global problem of harmful use of alcohol through the creation of five Commitments to Reduce Harmful Drinking for delivery over a five-year period (2013-2017). These Commitments demonstrate our united pledge as leading alcohol producers to build on our longstanding efforts to reduce harmful drinking. They were specifically designed to support the WHO Global Strategy to Reduce the Harmful Use of Alcohol and the UN Political Declarations on Noncommunicable Diseases (NCDs).

 

 

 

 

 

 

 

 

 

 

 

 

Each commitment is supported by a number of KPIs and the 12 signatories report against these with collective progress reported in an annual progress report available at: www.producerscommitments.org

Only by working together with a broad range of stakeholders will we achieve our targets. We remain committed to working with local, national, and international stakeholders to combat the harmful use of alcohol.

Commitment 1
Reducing underage drinking

Commitment 2
Strengthening and expanding marketing codes of practice

Commitment 3
Providing consumer information & responsible product innovation

Commitment 4
Reducing drinking and driving

Commitment 5
Enlisting the support of retailers to reduce harmful drinking

Learn more about the Commitments and our other areas of focus within Corporate Responsibility.