About Us

DISCOVER OUR PURPOSE AND VISION, OUR PEOPLE AND CULTURE, AND OF COURSE OUR WORLD FAMOUS SPIRITS.

160+

YEARS OF HISTORY

    • The largest privately held spirits company in the world
    • FAMILY OWNED FOR 7 GENERATIONS
    • Global headquarters in Hamilton, Bermuda
Our Purpose

Our Purpose

MAKE MOMENTS MATTER.

Our spirits are exquisitely crafted with long tradition and great pride. And, as a 7th generation family company, our business has always been about more than liquids or bottles.

For more than 160 years, we’ve been proud to be a catalyst for connection. We believe our purpose is to spark real-life rituals to bring people together for key moments in celebration, conversation and contemplation. Be it over a celebratory toast, a reunion of old friends, an impromptu post-work aperitif, an occasional big night out, or an epic gathering of communities bound by film, music, art or sports.

Meeting with friends new and old isn’t trivial, it’s essential for our wellbeing and plays a vital role in a well-lived and well-balanced life. We craft our exquisite spirits as a centerpiece of these real-life moments.

We encourage people to connect over one carefully crafted, exquisite drink at a time – savouring each sip, responsibly.

Our Purpose
Our Vision

Our Vision

TO BE THE WORLD’S LEADING PREMIUM SPIRITS HOUSE, LOVED FOR OUR ICONIC BRANDS, THAT BRING PEOPLE TOGETHER FOR EXCEPTIONAL DRINKS EXPERIENCES.

We put the consumer and their experiences at the heart of our aspiration for the future.

We recognize that delivering sustainable success, year after year, depends on us building brands that are loved by consumers. 

And we’ve set a high bar, we don’t just build brands, we build iconic brands – the ultimate classic, long-lasting brands that people remember and that transcend categories.

This means doing the right thing for our consumers and our brands for the long term.

Our People

Our People & Culture

WE SUCCEED TOGETHER BY BEING FEARLESS, TREATING EACH OTHER AS FAMILY, AND ACTING LIKE FOUNDERS.

Fearless

Being fearless means having the courage to do the right thing. It means adopting an agile mindset and being comfortable with trying new things and taking risks, without being reckless. We are all empowered to question, challenge and innovate our business and the way we work. Nothing gets in our way!

Family

We treat each other, and our communities, like family. Always. Being part of the extended Bacardi family gives our people the support they need to be the best they can be. We act as one team, keep our promises and stay humble.

Founders

The spirit of entrepreneurship is at the heart of everything we do. We see this business as if it is our own. We do what’s right for the business and we all take accountability for our work. We lean in and create. We embrace questions before jumping to solutions.

Belonging at Bacardi

02:15

Ade Akinsanya on being your true self at work

02:38

Elissa Del Castillo on creating a sense of Belonging at Bacardi

02:36

Jose Sanchez on transitioning from challenges to connections

02:11

Anjala Gulati on managing health & creating balance

02:00

Mauricio Bermudez on living authentically

02:14

John McCusker on his journey from self-doubt to self-love

02:33

Shalini Rawat on the power of being valued for you

02:17

Thabang Mkatini on overcoming the feeling of being an outsider

03:11

John Fauteux on staying strong while challenged

02:09

Mark Smith on the beauty of being a 3rd culture kid

02:39

Ludlow Dawes on speaking as your true self

02:17

Frank Chea on celebrating his mixed culture

02:40

Sumaya Lambe on thriving in non-conformity

02:20

Owen Murray on the responsibility that comes with inclusion

Our Brands

Our Brands

MORE THAN 200 BRANDS AND LABELS, ENJOYED IN 170+ COUNTRIES AROUND THE WORLD.

Our passion for crafting the finest spirits and our determination to disrupt the industry have taken us on an amazing journey.

We’re more than rum. Today, we have a world-class portfolio of more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and sparkling wines, DEWAR’S® Scotch whisky, and PATRÓN® tequila.

Each brand has a unique personality and we’re known just as much for how we bring these to life, through unforgettable marketing, attractions and experiences, as we are for their incredible taste.