The World’s #1 Super-Premium “Simply Perfect”

From hand-harvesting the best 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle, PATRÓN® is crafted with meticulous precision and care.

PATRÓN tequila

Though PATRÓN has grown to become one of the most recognized and respected luxury spirits brands in the world, it is still exclusively produced in the Highlands of Jalisco, Mexico, in the same small batches and with the same commitment to quality and craftsmanship.

Find out more about the PATRÓN range.PATRÓN range
Discover what’s in every drop.Nutrition information

Key Facts

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PATRÓN is the #1 Ultra-Premium Tequila.



PATRÓN has 36 products in its portfolio including limited editions.


At least 60 hands touch every bottle of PATRÓN before it leaves the Hacienda. PATRÓN’S bottling process is done by hand.

The origin of PATRÓN tequila


We didn’t invent tequila, we just perfected it.

PATRÓN tequila is passionately handcrafted with meticulous precision and care in the same small batches and with the same commitment to quality and craftsmanship by our familia of bold innovators who maintain a tireless dedication to achieve perfection in every drop.

PATRÓN is made from only the finest, highest-quality Weber Blue Agave, which gives it its characteristic smoothness and layers of flavor. The agave is stripped to reveal the heart of the plant, the ‘piña’, which is then hand-chopped, baked and crushed by a two-ton volcanic stone Tahona wheel and a roller mill. The resulting mixture is fermented for three days, distilled and, in some cases, aged in handmade barrels. Two months at minimum for PATRÓN Reposado, over 12 months for PATRÓN Añejo, and at least three years for PATRÓN Extra Añejo. It’s no secret that we have a steadfast commitment to crafting the world’s finest tequila, but we’re just as dedicated to taking care of the resources and people that make it possible. At PATRÓN, we’ve always been committed to doing our part to preserve the environment and support our people and the community in our birthplace and hometown of Atotonilco el Alto in Jalisco, Mexico.

60 hands from beginning to end touch and inspect each bottle as it moves from person to person, each labeling, numbering, and wrapping the bottles. Each bottle is then hand-polished, and a ribbon is hand-tied around the neck. Our glass artisans measure and mold our iconic PATRÓN Tequila bottles.

Visit Us


Nothing fully paints the picture of the lifestyle and magic behind PATRÓN than a trip to the exclusive Hacienda PATRÓN in our hometown Atotonilco el Alto in the highlands of Jalisco, Mexico’s premier tequila region.

Located at Hacienda PATRÓN, is our very own VIP, invite-only five-star accommodations “La Casona” featuring luxurious guest rooms, a world-class restaurant and private cocktail bar where guests can sip on rare, exquisite tequilas that you can’t find anywhere else in the world and one-of-a-kind cocktails.

*Source: IWSR 2021



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