Meet Tony

Tony Latham

Regional President - North America

After years of overseeing Bacardi global finances while simultaneously leading growth for digital commerce and our Incubation Brands, Tony stepped into the role of President of Bacardi North America in 2023. He first joined Bacardi in 2019 as CFO leading the Global Finance Function, Information Technology, Enterprise Services and Revenue Growth Management. He later added responsibility for our Digital Commerce business and Incubation Brands which include high-growth craft brands like ST-GERMAIN® elderflower liqueur, TEELING® Irish whiskey, SANTA TERESA® rum and ANGEL’S ENVY® bourbon.

Before joining the Bacardi family, Tony brought 20+ years of experience as a senior leader in Finance roles and expertise in emerging markets, optimizing resource allocation, and driving financial performance. This includes eight years at Unilever where he was most recently Executive Vice President Finance – Group Performance Management, and Danone and SC Johnson in a variety of global and regional Finance roles based in Asia and Europe.

This Aussie swapped the Bermuda island life for another sunny destination as he and his family are now based in Coral Gables.


The BACARDÍ® Ocho Old Fashioned is unbeatable – Do What Moves You!”


I connect with old friends over an ANGEL’S ENVY® bourbon, live victoriously with GREY GOOSE® vodka and enjoy simply perfect moments with PATRÓN® tequila.”