Media
March 27th, 2013
Bacardi Cuts Water Use In Half, Reduces Energy Consumption and Greenhouse Gases by One-Third
February 14th, 2013
Rafael Nadal & Bacardi Limited to Host “The Champions’ Party”
February 4th, 2013
Bacardi Names New Chief Marketing Officer
January 10th, 2013
Bacardi Limited Names Senior Vice President, Chief Communications & Corporate Affairs Officer
January 8th, 2013
We are the largest privately held
spirits company in the world. We produce and market a variety of internationally recognized
premium
spirits and wines.
Family-owned Bacardi has a presence in more than 150 markets worldwide including the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy, China, Brazil and Russia. The Bacardi brand portfolio includes more than 200 brands and labels including BACARDI® rum, the world's best-selling and most-awarded rum, as well as the world¹s most-awarded spirit; GREY GOOSE® vodka, the world's leading super premium vodka; DEWAR'S® Blended Scotch whisky, the world¹s most awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world¹s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; and other leading and emerging brands, most of which are sold globally.
Bacardi has been owned and operated by seven generations of Bacardi family members since Don Facundo Bacardí Massó founded the company in Santiago de Cuba on February 4, 1862.
Rafael Nadal
is our
Global Social
Responsibility
Ambassador
Champions Drink Responsibly
Visit SiteOur flagship social responsibility campaign "Champions Drink Responsibly" spreads the message of responsible drinking to legal drinking age adults throughout the world through digital and transitional media and events. This campaign builds upon corporate and social responsibility initiatives and heritage of the company since its founding in Santiago de Cuba in 1862.
In March 2011, Rafael Nadal, ATP World Tour™ #1 ranked player, was introduced as
the new Bacardi Limited Global Social Responsibility Ambassador. Winner of eleven Grand Slam titles, Rafa was introduced at a global launch event in Miami.
Read more
2011 Corporate Responsibility Report
PDFWe are committed to managing our operations responsibly to benefit our people, consumers, customers, suppliers, local communities and protect the environment.