BACARDÍ is the world's favorite rum and most awarded spirit
MARTINI has become the
symbol for Italian glamour
Winner of eleven
titles, Rafael Nadal,
is our Global Social
March 27th, 2013
February 14th, 2013
February 4th, 2013
January 10th, 2013
January 8th, 2013
We are the largest privately held
spirits company in the world. We produce and market a variety of internationally recognized
spirits and wines.
Family-owned Bacardi has a presence in more than 150 markets worldwide including the United States, Spain, France, the United Kingdom, Mexico, Germany, Italy, China, Brazil and Russia. The Bacardi brand portfolio includes more than 200 brands and labels including BACARDI® rum, the world's best-selling and most-awarded rum, as well as the world¹s most-awarded spirit; GREY GOOSE® vodka, the world's leading super premium vodka; DEWAR'S® Blended Scotch whisky, the world¹s most awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world¹s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; and other leading and emerging brands, most of which are sold globally.
Bacardi has been owned and operated by seven generations of Bacardi family members since Don Facundo Bacardí Massó founded the company in Santiago de Cuba on February 4, 1862.
Champions Drink ResponsiblyVisit Site
Our flagship social responsibility campaign "Champions Drink Responsibly" spreads the message of responsible drinking to legal drinking age adults throughout the world through digital and transitional media and events. This campaign builds upon corporate and social responsibility initiatives and heritage of the company since its founding in Santiago de Cuba in 1862.
In March 2011, Rafael Nadal, ATP World Tour™ #1 ranked player, was introduced as
the new Bacardi Limited Global Social Responsibility Ambassador. Winner of eleven Grand Slam titles, Rafa was introduced at a global launch event in Miami.
2011 Corporate Responsibility ReportPDF
We are committed to managing our operations responsibly to benefit our people, consumers, customers, suppliers, local communities and protect the environment.