Pete Carr

EVP & Global Growth Officer

Pete has been raising standards in the spirits, wine, beer, and non-alcohol beverage industry for the past three decades; and makes it a priority to know everything about what, why, and how consumers are drinking.

Since 2023, Pete is responsible for commercial excellence and strategy, route-to-market models, digital commerce, and on-trade relationships for the family-owned spirits business. He is also responsible for leading the business in the Latin America and Caribbean region. This follows eight years at the helm of one of the company’s largest markets as Regional President of North America. Two years into his North America gig, he made the fearless decision to move the distribution of our spirits to a single regional partner for a majority of the states in the U.S. and Canada, paving our path for success in the biggest region for our business.

Prior to joining Bacardi, Pete spent time on the distributor side in commercial leadership roles with Glazer’s Distributors as well as at Diageo.

A fitness buff, you can find him at the gym well before the crack of dawn on days when he’s home on the island of Bermuda.


My go-to is GREY GOOSE® vodka with a splash of tonic.”


I love spending time with my family and my most cherished moments are weekends spent boating sipping BACARDÍ® Limón and lemonade.”