Pete Carr

Regional President – North America

Pete has been raising standards in the spirits, wine, beer, and non-alcohol beverage industry for the past three decades; and makes it a priority to know everything about what, why, and how our consumers in North America are drinking.

Pete joined Bacardi in 2014 and is the man in charge of commercial operations across North America. Two years in to his gig, he made the fearless decision to move the distribution of our spirits to a single regional partner for a majority of the states in the U.S. and Canada, paving our path for success in the biggest region for our business.

Prior to joining Bacardi, Pete spent time on the distributor side in commercial leadership roles with Glazer’s Distributors as well as at Diageo.

Pete is based in Coral Gables, Florida. A fitness buff, you can find him at the gym well before the crack of dawn on days when he’s home in the Sunshine State.


My go-to is GREY GOOSE® vodka with a splash of tonic.”


I love spending time with my family and my most cherished moments are weekends spent boating through South Florida, sipping BACARDÍ® Limón and lemonade.”