Eduardo Sánchez

Senior Vice President and General Counsel

Protecting the interests of Bacardi and navigating through the complexities of international law takes huge experience and a calm nature – thank goodness for Eduardo!

He leads the development of our global legal function so it can support our future growth and without his sound legal counsel since 2003, the company would not be where it is today.

Before joining the Bacardi family, Eduardo was Vice President and Deputy General Counsel of North and Latin America with the Coca-Cola Company. Prior to this he served as Vice President and General Counsel with Bestfoods, a leading international consumer food company acquired by Unilever, where he also spent seven years in Brussels as Division Vice President and General Counsel for Europe, Africa and the Middle East.

He began his legal career in 1977 with Fried, Frank, Harris, Shriver & Jacobson in New York City and also worked as international corporate counsel with Firestone Tire & Rubber and United Brands.

Eduardo now lives in Bermuda and works out of our global headquarters in Hamilton.


BOMBAY SAPPHIRE® Martini with NOILLY PRAT® Dry Vermouth and a twist of lemon.”


Hosting friends and family at home and making Margaritas. My recipe is 2 Parts Tequila Reposado (CAZADORES® OR PATRÓN®), 1 part ST-GERMAIN®, and a couple of squeezed wedges of lime. It takes all of the mystery out of Margaritas.”