Corporate Responsibility

Good Spirited

Since its early days, Bacardi has been committed to giving back to communities, marketing responsibly, operating sustainably, taking care of our people, and doing the right thing.

While our family-owned business has grown from a single rum brand to the world’s largest privately held spirits company, what we stand for remains the same after seven generations.

We’re in this for the long run. We care about the impact of what we do not just today but for the next century. We make choices based on doing the right thing for our people, our consumers, our partners, our brands, and our world.

That’s the Bacardi way. It’s about being Good Spirited.

Our five Good Spirited Global Pillars



Reduce the harmful use of alcohol.


Support our people and reflect the diversity of our global business.



Return to the environment at least as much as we take away.

Responsible Sourcing

Responsible Sourcing4

Source our materials responsibly.


Philanthropy & Community Investment5

Take care of our communities.

Want the full story?

2019 Corporate Responsibility Report

PDF (20.9MB)