Corporate Responsibility at Bacardi Limited

Bacardi’s commitment to being corporately responsible extends into every aspect of our business.

Download 2016 Corporate Responsibility Report


A welcome from our Chairman and our Chief Executive Officer

This past year has been a time of excitement and growth within Bacardi. We are proud to share our 2016 Corporate Responsibility (CR) Report, and an updated and interactive Corporate Responsibility site within This will provide an update on progress made against our targets in our core pillars of Marketplace, Environment, Responsible Sourcing, People and Philanthropy & Community Investment.

We continue our commitment to the UN Global Compact as an active participant and this report outlines our progress in the areas covered by the 10 principles. We have also begun to review the UN Sustainable Development Goals and align them with our medium and long-term strategies. This report contains Standard Disclosures from the GRI (G4) Sustainability Reporting Guidelines.

  • In FY 16, we continued to work with other industry members on the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking, in line with the World Health Organization’s (WHO) goal to reduce harmful consumption of alcohol. As part of these commitments, we achieved a 100% compliance with regard to marketing agency contracts, ensured at least 76% of our measured advertising had an audience above the Legal Drinking Age (LDA), and through our work with the International Alliance on Responsible Drinking (IARD), piloted drunk driving prevention campaigns in key markets.
  • Our ambitious Good Spirited initiative has led the way in our sourcing, packaging and operations strategy. We are pleased we exceeded many of our Environmental targets in FY16, including improvement in water use efficiency, a reduction in greenhouse gas (GHG) emission intensity, installing our third biomass boiler at our distillery in Royal Brackla, reducing our waste to landfill, expanding our Green Champions network, and maintaining our “Triple Crown” certification status (ISO 9001, ISO 14001, OHSAS 18001). Our Responsible Sourcing vision is for all of our raw materials and packaging to come from sustainably sourced, renewable and/or recycled materials – reducing environmental and social impacts, while maintaining or enhancing the economic status of growers and suppliers. We are on track to achieve our target of 100% of sugarcane-derived products from sustainably certified sources by 2022, ahead of schedule.
  • Bacardi is committed to the communities in which we live and work. We encourage employees to volunteer their time in programs and activities to support local charitable organizations and we support the many worthwhile charities in our towns working to better our communities. This past year our employees volunteered more than 9,000 hours in 30 countries.
  • Our People strategy is built on the belief that outstanding people will deliver excellent results. We aspire to unleash the potential of our people by creating a working environment where every employee can take advantage of the development opportunities Bacardi offers. We recognize employees for exemplifying the Bacardi values, equip them to excel within the Company, and promote the importance of diversity at all levels. In FY16, 33% of our senior management roles were held by women, a result of our Women in Leadership (WIL) program. In Safety, we continued the implementation of our Safety First program and reported our lowest ever rate of Total Reportable Incidents (TRI). The number of accident free sites increased to 19 of 30 total sites, as we move closer to our vision for an accident free Bacardi.

We are grateful to our dedicated employees who support our Corporate Responsibility efforts globally. In FY17, we plan to engage in updated stakeholder research to make sure our strategies remain aligned and prioritized with those issues most important to our stakeholders and the Company as we move forward. We will continue to be committed to following our core values of Trust, Caring, Passion and Excellence, and exemplify them throughout our Corporate Responsibility program.

Facundo L. Bacardi
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Michael J. Dolan