Good Spirited Employees Traverse MARTINI Campus by Bicycle

November 4, 2014

Sustainable transportation reduces noise, pollution and saves time

Hamilton, Bermuda, November 4, 2014 – Sturdy, yellow bicycles bearing the distinctive, iconic MARTINI® ball and bar logo serve as a sustainable solution for many employees who work at the main MARTINI production facility in Pessione, Italy.

The facility has been in operation for more than 150 years and is the largest MARTINI facility in the world, covering 40 acres. Instead of relying on gas-powered cars to go from one part of the campus to another, employees find hopping on one of the 55 bikes available is more efficient – and better for the environment.

“The use of bicycles as the main mode of transportation at the facility is important for us because pollution is reduced, the noise level is low and we can get our exercise at the same time,” says Andrea Mezzetti, MARTINI Quality Assurance Manager. “This is just one of the many ways we can honor the MARTINI tradition of making the world’s leading vermouths and favorite sparkling Italian wines while building a more sustainable future.”

The practice is in keeping with a broad scope of sustainability initiatives for MARTINI. At MARTINI facilities worldwide, the commitment to protect the environment and reach a net-zero impact has fostered a reduction in greenhouse gas emissions by nearly 30 percent, solid waste by seven percent and water use by nearly four percent over the past eight years.

MARTINI is part of the Bacardi family of spirits with a deep and abiding commitment to sustainability. Since 2006, when the Company began tracking its global impacts on the environment, Bacardi has reduced both nonrenewable energy use and greenhouse gas emissions from production by nearly 28 percent. Building on current programs and efficiencies that reduce its environmental impacts, the Bacardi Limited global sustainability program sets specific goals in three areas to help the Company reach its vision of a net zero impact:

  1. Responsible Sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers. By 2017, the goal is to obtain 40 percent of the sugarcane-derived products used to make BACARDÍ® rum from certified, sustainable sources – and 100 percent by 2022. This pledge from Bacardi is an industry first.
  2. Global Packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. By 2017, Bacardi plans to reduce the weight of its packaging by 10 percent and achieve 15 percent by 2022.
  3. Operational Efficiencies: Bacardi continues to focus on reducing water use and greenhouse gas (GHG) emissions with a 2017 goal to cut water use by 55 percent and GHG emissions by 50 percent. In addition, Bacardi aims to eliminate landfill waste at all of its production sites by 2022.

To learn more about Bacardi Limited and its “Good Spirited: Building a Sustainable Future” environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits brands, visit

One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines. The award-winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of botanicals sourced from the finest locations across the globe. The MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosato, MARTINI Rosso, MARTINI Extra Dry, MARTINI Asti, MARTINI Moscato d’Asti, MARTINI Prosecco, MARTINI Rose, MARTINI Brut and MARTINI Royale. Created in 1863 in Turin, Italy, MARTINI is today part of the Bacardi group portfolio and continues to be the market leader of the category.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.

Founded 152 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.