Bacardi Limited contributes $100,000 to disaster relief efforts in Australia and Brazil

February 2, 2011

Hamilton, Bermuda, February 2, 2011 – In response to the devastating floods impacting Australia and Brazil, Bacardi Limited, the world’s largest privately held spirits company, has donated $100,000 for immediate relief to aid victims in these countries.

Bacardi Limited donated $50,000 to the Premier’s Disaster Relief Appeal fund to provide immediate emergency relief supplies and to aid recovery efforts after the Queensland floods which recently caused three quarters of the state to be declared a disaster zone.

Bacardi Limited also partnered with the Brazilian Red Cross, the local disaster relief arm for the International Red Cross, giving $50,000 to buy mattresses, pillows and bed linens for thousands who lost homes in the mountain region of Rio de Janeiro State. This disaster is being called the largest natural disaster Brazil has experienced in the past 50 years.

“Disaster relief assistance is part of the Bacardi Limited Philanthropy and Community Involvement mission to provide assistance to those in the communities where we live and work,” said Séamus McBride, CEO of Bacardi Limited. “We wanted to help those affected by the torrential rain, mudslides and floods as quickly as possible. The Bacardi family, Company and employees are very much saddened by the destruction in these two countries. We hope these donations will help address at least some of the basic needs.”

Social responsibility has always been a foundation of Bacardi. Company founder and BACARDI rum creator Don Facundo Bacardí Massó began this commitment when he volunteered to be the chief organizer of disaster relief in his hometown of Santiago de Cuba after a devastating earthquake. For the past 149 years, the Bacardi family and Company have built upon his commitment of assisting in times of catastrophic natural disasters. In recent years, Bacardi has made donations to relief efforts in Southeast Asia (tsunami), China (earthquake), the United States (Hurricane Katrina), Cuba (hurricanes and tropical storms of Fay, Gustav, Hanna and Ike), Haiti (earthquake) and Chile (earthquake).


About Bacardi Limited
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally-recognized spirits and wines. The Bacardi Limited brand portfolio consists of more than 200 brands and labels, including some of the world’s favorite and best-known products: BACARDI® rum, the world’s favorite premium rum and world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super premium vodka; DEWAR’S® Scotch whisky, the top-selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world-leader in vermouth; CAZADORES® blue agave tequila, the top-selling premium tequila in the world; and other leading brands. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International

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Patricia M. Neal

(441) 294-1110