Bacardi Launches Shake Your Future in South Africa

April 21, 2022

Free Professional Bartender Training Program to Empower Unemployed Young Adults 

Johannesburg, South Africa, April 21, 2022 – Bacardi, the largest privately held spirits company in the world, is bringing Shake Your Future – its free, professional bartender training program for disadvantaged young adults – to South Africa for the first-time.

Participants of the program will receive training to develop a career in the art of bartending and mixology, and invaluable work experience in some of the industry’s top bars and restaurants – giving them the chance for a fresh start in life.

The South Africa launch marks a milestone in the ongoing expansion the program, which originally launched in 2018. To date, Shake Your Future has trained young adults in France, Spain, and Italy, 80% of graduates secured successful careers in the hospitality industry.

The 16-week Shake Your Future course kicks off today in South Africa, with 20 aspiring bartenders – 10 in Gauteng and 10 in the Western Cape – and plans in place for future program rollouts in the coming months.

According to a report by Statistics South Africa, the country’s youth unemployment is at an incredibly high rate of 66.5%. Meanwhile, talent in the (Hotels, Restaurants, and Cafes) industry has been one of the most impacted by the COVID-19 pandemic. This is a challenge that family-owned Bacardi has recognized and is committed to playing a part in resolving. Through its Shake Your Future program, the company is nurturing new talent and providing them with opportunities within the industry, while also supporting its on-trade partners who are struggling to find skilled staff.

Shake Your Future allows us to give back and support the needs of bar owners searching for talented bartending staff by introducing new, exciting talent for the future. We’re proud to bring this truly transformative programme to South Africa – we’ve seen it change lives and build a brighter future for our graduates in other countries, and now we can’t wait to do the same here in Gauteng and the Western Cape.”

Yeshene Singh, Country Manager for Bacardi in South Africa

Bacardi has partnered with Managed People Solutions (MPS) and Thirst Bar Services in South Africa on candidate selection and creation of a program that provides students with the best practical experiences in bartending, including the art of bartending and mixology, and practical behind the bar skills.

Graduates will receive a globally recognized certification with Wine and Spirit Education Trust Level 1 accreditation, which will afford them career opportunities in the hospitality industry and beyond.

For more information on the Shake Your Future program, visit

About Bacardi South Africa (Pty) Ltd.
Bacardi South Africa (Pty) Ltd. is a part of the Asia, Middle East, and Africa (AMEA) business of family-owned Bacardi Limited. Headquartered in Bermuda, Bacardi Limited is the world’s largest privately held spirits company and remains family-owned after seven generations. In AMEA, Bacardi boasts a portfolio of some of the most recognized and top-selling spirits brands in the world, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S ® Blended Scotch Whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth, and sparkling wines and other leading and emerging brands.  Founded 160 years ago in Santiago de Cuba, the family-owned Bacardi Limited currently employs more than 8,000 people, operates manufacturing facilities in 10 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit or follow us on Twitter, LinkedIn or  Instagram.