Global Marketing

Our global marketing function has centralized the production of major campaigns and marketing programs, thereby enabling us to present a global image of our core brands.

Since its early beginnings and starting with the Mojito cocktail, BACARDÍ rum has been mixed to create legendary cocktails in the form of the BACARDÍ Daiquiri, BACARDÍ Cuba Libre and BACARDÍ Piña Colada. Today, the Company boasts an impressive portfolio of premium and super premium brands in the form of MARTINI vermouth, DEWAR’S Blended Scotch whisky, BOMBAY SAPPHIRE gin, GREY GOOSE vodka and CAZADORES 100% blue agave tequila that are mixed by bartenders the world over into cocktails that bring enjoyment to legal drinking age consumers.