Bacardi Named One of World’s Most Reputable Companies

October 5, 2016

Forbes-published Reputation Institute’s Global RepTrak® 100 examines the world’s most reputable companies on innovation, governance, citizenship and more

Hamilton, Bermuda, October 5, 2016 – Bacardi Limited, the world’s largest privately held spirits company, has once again been named among the most reputable companies in the world, according to the annual Global RepTrak® 100 list compiled by the Reputation Institute and published in Forbes. Ranked at #92, this is the third year in a row family-owned Bacardi has made the annual global ranking.

The Reputation Institute’s RepTrak model is the gold standard for reputation measurement, providing a one-of-a-kind measurement of how the public views companies. The Global RepTrak rankings measure the public’s perception of 100 companies based on seven dimensions: products and services, innovation, workplace, governance, citizenship, leadership and performance.

“Making this global list for the third time in a row is extremely satisfying as it validates our brands and employees are continuing to connect with consumers in a positive way,” said Bacardi Limited CEO Mike Dolan. “It’s even more rewarding that consumers across many diverse markets regard Bacardi as an overall good corporate citizen as our global score improved by approximately 1.5 points (66.8-68.3) from last year.”

In putting together its annual list of the world’s most reputable companies, Reputation Institute assigns each company a score – The RepTrak Pulse – ascertained by taking into account the esteem, trust, admiration and feelings the general public has for each company. A company’s performance across seven categories of reputation explain the rational drivers behind the emotional bond.

Representing the largest global reputation study, ratings are based on online polls of more than 240,000 people and 61,000 consumer interviews in 15 countries, including Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Russia, South Korea, Spain, the United Kingdom and the United States.

“The Global RepTrak® 100 shows that to be a winner in the global market, companies need to deliver on all seven dimensions of reputation,” said Kasper Ulf Nielsen, executive partner at Reputation Institute. “Companies with strong RepTrak Pulse scores in each dimension are more likely to have their goods or services recommended by their consumers.”

The full list of The World’s Most Reputable Companies for 2016 can be found at

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About the Reputation Institute
Reputation Institute (RI) is the world’s leading consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions — best known via the Global RepTrak® 100, the world’s largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography.

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S®, ERISTOFF® vodka, and ST-GERMAIN® elderflower liqueur.

Founded more than 154 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi manufactures its brands at 29 facilities and sells in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.