DEWAR’S® Strikes GOLD at the ISC

Glasgow, Scotland, 15 July 2016 – In a category dominated by single malt whisky, DEWAR’S® Blended Scotch whisky won an impressive four GOLD awards at the International Spirits Challenge™ 2016. The awards highlight the commitment to premium Scotch whisky through the DEWAR’S portfolio of aged blends and reinforces DEWAR’S claim as the most awarded Blended Scotch whisky in the world.

Holding its own in a world of single malts, DEWAR’S received the competition’s distinguished GOLD medal for DEWAR’S 12 Years Old, DEWAR’S 18 Years Old, DEWAR’S White Label Scratched Cask, and for DEWAR’S 30 Years Old Ne Plus Ultra, a small batch premium bottling of the oldest ever release from DEWAR’S in its enduring 170-year history.

“When it comes to creating outstanding whisky cocktails and recommending exceptionally smooth blends to customers, bartenders are continually reaching for DEWAR’S all over the world,” said Fraser Campbell, DEWAR’S Global Brand Ambassador. “We continue to champion age statements, which we believe are the single, clearest signifier to consumers of quality and are proud to see our double aged and limited edition blends continually receiving recognition in highly respected competitions like the International Spirits Challenge.”

DEWAR’S enjoys an unrivalled track record in international competitions and is famed the world over for its blended whiskies. Taking extra steps in the maturation process with double-ageing and proudly proclaimed age statements are just two of the reasons why DEWAR’S has become the world’s most awarded blended Scotch whisky.

Now in its 21st year, the International Spirits Challenge (ISC) is one of the most authoritative, respected and influential spirits competitions in the world. Founded on a rigorous and independent judging process. They receive more than 1,300 entries from nearly 70 countries worldwide, making the ISC a truly global competition. Winning an ISC award is indeed an impressive achievement for any spirit that passes the scrupulous blind assessment from the experienced panel of specialist judges.

For more information about DEWAR’S Scotch whisky, visit www.Dewars.com

The International Spirits Challenge
Now in its 21st year, the ISC is the premier event in promoting outstanding quality spirits from across the globe. The competition is founded on a rigorous and independent judging process, which serves to encourage the high calibre of spirits, designs and campaigns entered each year. Receiving more than 1,300 entries from nearly 70 countries worldwide makes the ISC a truly global competition. It is supported by many of the world’s leading spirits producers as the international standard for quality and excellence. www.internationalspiritschallenge.com

About DEWAR’S Blended Scotch Whisky
Founded in 1846 by John Dewar, DEWAR’S has grown from a small wine and spirits merchant shop in Scotland, to one of the largest Scotch whisky brands in the world. Best known for its iconic DEWAR’S White Label, it has expanded its family to create a portfolio of premium and super premium whiskies including DEWAR’S 12 Year Old, DEWAR’S 15 Year Old, DEWAR’S 18 Year Old, the exclusive DEWAR’S Signature and most recently DEWAR’S Scratched Cask. These whiskies are crafted using the DEWAR’S oak marrying ageing process. Pioneered by DEWAR’S in 1899, it involves returning the hand-crafted blend to vintage oak casks for further maturation. The result is a smoother taste with a long, lingering finish; a taste that wins medals and applause, making DEWAR’S the world’s most awarded blended Scotch. The DEWAR’S® brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.www.Dewars.com

List of International Spirits Challenge 2016 awards:

DEWAR’S White Label
• Silver, International Spirits Challenge 2016

DEWAR’S White Label Scratched Cask
• Gold, International Spirits Challenge 2016

DEWAR’S 12 Years Old
• Gold, International Spirits Challenge 2016

DEWAR’S 15 Years Old
• Silver, International Spirits Challenge 2016

DEWAR’S 18 Years Old
• Gold, International Spirits Challenge 2016

DEWAR’S Signature
• Silver, International Spirits Challenge 2016

DEWAR’S 30 Years Old NE PLUS ULTRA
• Gold, International Spirits Challenge 2016