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Bar-Perfect Cocktails at Home Made Easy With the Launch of TWISTAILS®

November 2, 2020

Home entertainment is simplified with an innovative cocktail pod solution for bar-perfect cocktails made with BACARDÍ ® Rum, available on Amazon

HAMILTON, BERMUDA, 02 NOVEMBER 2020 – Bacardi, the world’s largest privately-held spirits company, today announces the launch of TWISTAILS® cocktail pods, an innovative solution to make bar-perfect cocktails every time, transforming the at-home drinking experience and giving cocktail lovers the ability to play the role of professional bartender.

TWISTAILS®, which is available on Amazon in the UK / Germany, is designed to create your favourite cocktails from the comfort of your own home. Simply add water and ice to the TWISTAILS® shaker, attach the strainer, your cocktail pod of choice and twist, so no appliances needed! Shake well, et voila – your beloved bar-perfect cocktail is ready in just seconds.

TWISTAILS® is launching with three delicious classic BACARDÍ® rum cocktails featuring the signature rum Carta Blanca: BACARDÍ® Mojito, BACARDÍ® Strawberry Daiquiri and BACARDÍ® Rum Punch that are perfect for any season.

The cocktail pods use an innovative dual chamber which delivers a fresh cocktail experience every time that is sure to impress your guests. For a finishing touch, garnish your drink for an added twist of personalisation. The pods are filled with BACARDÍ® rum and natural flavours so you can now enjoy delicious bar-perfect cocktails for countless occasions, from get-togethers at home to garden parties, BBQs, or picnics. Both the cocktail pods and the packaging are recyclable.

With more and more people seeking convenience and home entertainment solutions, we asked ourselves how Bacardi could use its expertise as one of the world’s top spirits companies to create a product that would address this gap; and this is how TWISTAILS® was born. With the launch of TWISTAILS® we wanted to provide a solution that will show people you don’t need an elaborate set-up or countless ingredients to produce bar-quality cocktails at home – it can be as easy as a twist and a shake!”

Ankush Manchanda, Digital & Ecommerce Director for Bacardi

TWISTAILS® is available on Amazon UK / Germany, with cocktails made with BACARDÍ® rum and more brands from the Bacardi portfolio available soon. The starter pack, which includes the TWISTAILS® shaker (stainless steel), strainer and 6 pods (2 of each cocktail), will be available at the Recommended Retail Price of £26.99. A replenishment pack of 6 single cocktail pods will also be available to purchase at the Recommended Retail Price of £22.99.

The cocktail pods range from 38.1% – 43.7% Alcohol by Volume depending on the cocktail. Each pack contains 6 pods of 50 ml each. The finished cocktails (120ml) range from 9.5% to 10.9% Alcohol by Volume.

For more information on BACARDÍ® rum and cocktail recipes, visit www.BACARDI.com.

For press enquiries please contact bacardiUK@ogilvy.com.

NOTES TO EDITORS:

UK AMAZON PAGE https://www.amazon.co.uk/twistails

GERMANY AMAZON PAGE https://www.amazon.de/twistails

About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 158 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates production facilities in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on InstagramLinkedIn and Twitter.

About BACARDÍ® Rum – The World’s Most Awarded Rum
In 1862, in the city of Santiago de Cuba, founder Don Facundo BACARDÍ Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquirí, the BACARDÍ Cuba Libre, the BACARDÍ® Piña Colada and the BACARDÍ Presidente. BACARDÍ rum is the world’s most awarded rum, with more than 674 awards for quality, taste and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862. www.bacardi.com

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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TWISTAILS AND BACARDI ARE TRADEMARKS.