Bacardi Limited names new Global Chief Information Officer

April 28, 2011

Hamilton, Bermuda, April 28, 2011 — Bacardi Limited, the largest privately held spirits company in the world, today announced Caroline Basyn has been named Global Chief Information Officer (CIO), responsible for all Information Technology (IT) activities of Bacardi Limited globally including leading the Company’s overall IT strategy and implementation. She will join Bacardi July 1 and will be based in Geneva, Switzerland. Ms. Basyn will also be a member of the Bacardi Leadership Team.

Ms. Basyn, 50, joins Bacardi from a 26-year career at Procter & Gamble (P&G) where she was most recently Director of Trade Fund Management Solutions, with responsibility for the delivery of a global platform to manage trade funds of significant promotional spends with customers to promote P&G products in key retail locations across the world. In this role, she delivered a breakthrough solution to enable better management of these spends though better visibility and insights on promotion effectiveness, while ensuring operational excellence of the existing transactional systems.

“With Caroline leading our global IT infrastructure and team, our employees and business partners will have a results-driven CIO who knows how to make technology work for them and enhance their day-to-day business activities to be even more efficient and effective marketers of premium spirits,” said Séamus McBride, President and CEO of Bacardi Limited.

“My goal is to truly integrate and elevate the vital function of Information Technology and all it has to offer in today’s global environment for Bacardi Limited and its iconic brands,” said Caroline Basyn, newly named Global CIO for Bacardi Limited.

In her 26 years with Procter & Gamble, Ms. Basyn held various positions in the U.S. and Europe including Project Manager for European Data Centre Integration, Group Manager for European Order Shipping Billing System, Department Head of Regional Infrastructure and Technical Support, Associate Director of Corporate Databases where she integrated regional and country databases into an SAP global data client instance – a first in the industry, Associate Director for Baby, Feminine and Family Care IT business units, Director of Supply Network Solutions, and Director of Workplace and Personal Computing where she managed all the P&G headquarter sites around the world both combining Site Facilities and IT infrastructure services. She also led the “European IT Women Leadership Team” for retention and progression of women in the IT industry.

Ms. Basyn has undergraduate and graduate business degrees in Mathematics and Computer Sciences from Université de Louvain-la-Neuve in Belgium.

Ms. Basyn succeeds Jeri Dunn, who recently retired from the Company. During her five years with Bacardi Limited, Ms. Dunn is credited with transforming the Company’s global technology infrastructure to deliver faster and better management information. Ms. Dunn worked 30 years in the IT field, 22 of which were in Consumer Packaged Goods.

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About Bacardi Limited
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally-recognized spirits and wines. The Bacardi Limited brand portfolio consists of more than 200 brands and labels, including some of the world’s favorite and best-known products: BACARDI® rum, the world’s favorite and best-selling premium rum as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super premium vodka; DEWAR’S® Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world-leader in vermouth; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; and other leading and emerging brands.

Bacardi was founded in Santiago de Cuba, February 4, 1862, and currently employs more than 6,000 people, manufactures its brands at 27 facilities in 16 countries on four continents, and sells in more than 100 markets globally.

Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

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Patricia M. Neal

(441) 294-1110