Bacardi and Brown-Forman announce distribution agreements in Europe
March 31, 2010
Hamilton, Bermuda, March 31, 2010 — Bacardi Limited, the world’s largest privately held spirits company, today announced that the Company and Brown-Forman have mutually agreed on distribution arrangements in Europe.
Bacardi and Brown-Forman have renewed contracts for Bacardi to distribute Brown-Forman brands in Belgium, Luxembourg, Denmark, Austria, Switzerland, Portugal and Andorra effective May 1. In addition a contract was renewed for Brown-Forman to distribute the Bacardi portfolio of brands in the Czech Republic, also effective May 1.
Bacardi will cease distributing the Brown-Forman portfolio in The Netherlands at the end of April and stop distributing in Russia at the end of September where Bacardi wants to focus on its own core portfolio.
“Bacardi has had a long and successful relationship with Brown-Forman encompassing many key regional and local markets – and these decisions allow our unique distribution partnerships to continue to flourish,” said Bacardi Limited Chief Executive Officer Séamus McBride. “We will continue to work together to look for opportunities that suit both our needs around the world.”
The two companies’ cooperation will continue in the United States and the United Kingdom as well in other markets worldwide. Both companies will continue to explore new arrangements where appropriate.
About Bacardi Limited
Bacardi Limited, the largest privately held spirits company in the world, produces and markets a variety of internationally recognized spirits. The Bacardi brand portfolio consists of more than 200 brands and labels, including: BACARDI® rum, the world’s favorite and best-selling premium rum, as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the top-selling premium tequila worldwide; MARTINI® vermouth, the world-leader in vermouth; and other leading brands. It was founded in Santiago de Cuba, February 4, 1862. For more information, visit www.BacardiLimited.com.