Good Choices

Corporate responsibility

Helping people make responsible choices as part of a mindful lifestyle.

For the last 30 years, we’ve worked with our industry to promote mindful drinking among those who choose to drink. Programs and campaigns targeting excessive consumption, underage drinking, and impaired driving have reached millions. Our product marketing and labelling upholds the strictest responsibility safeguards.

For more on how we play our part in reducing alcohol-related harm in how we communicate and trade, please refer to our Global Marketing Principles.

Goals

Making it Happen

The Good Spirited Host

Cocktail Recipes in Ounces
Cocktail Recipes in Milliliters
Bacardi has published The Good Spirited Host: Your Guide to Mindful Hosting and Cocktails. Flip through to find tips to elevate the cocktail experience for all of your guests, delicious no, low, and full proof drink recipes, and advice on how to host responsibly.
The guide comes in two version with recipes in both milliliters and ounces, making it easy to follow for all.

ORDER OF BUSINESS

BACARDI FORMS A GLOBAL ALLIANCE TO SET NEW STANDARDS FOR ONLINE ALCOHOL SALES

Bacardi helps create the International Alliance for Responsible Drinking (IARD), initiating robust global standards for the online sale and delivery of alcohol to safeguard minors.

Nolo? No Problem.

BACARDI ENCOURAGES MINDFUL DRINKING AND FOSTERS A RENAISSANCE OF ‘NOLO’ PRODUCTS

Bacardi goes all in on the NoLo movement, launching the “Less is More” campaign and encouraging people to drink spirits with no or low alcohol content.

Conversation Starters

BACARDI FOSTERS A HEALTHIER CULTURE OF DRINKING ACROSS THE GLOBE

Bacardi teams up with global partners—like DrinkWise in Australia and FISAC in Mexico—to encourage real conversations about drinking responsibly.

Want the full story?

Download the Good Spirited Corporate Responsibility Report 2021 for more detail.

PDF (50.9)

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Good Spirited Priorities

Good Footprint

Good Futures

Good Sources