Bacardi Limited has been built on an enduring legacy of a family.
Bacardi - nurtured by seven generations of the Bacardi family - is a vibrant, family-owned spirits company, as well as the world's largest privately held spirits company.
From our enviable portfolio of premium brands pre-eminently positioned in the spirits industry, to landmark structures that have won worldwide architectural acclaim, we have constructed our legacy on perseverance, quality, prestige, innovation and creativity.
Our exclusive emphasis on quality began in Santiago de Cuba where on February 4, 1862, Don Facundo Bacardí Massó purchased a small distillery and revolutionized rum making. After careful and systematic experimentation with a variety of ingredients, aging and blends, Don Facundo created a new, smooth, light-bodied spirit - BACARDÍ rum - what the world now knows as premium light rum.
These new BACARDÍ rum blends were a delight to the residents who were accustomed to the local "ron" that was crude and harsh. Cuba's emerging middle class welcomed the taste of smooth, light-bodied, aged and mixable rums branded with an elegant, intriguing black bat on the label.
It was this creation by Bacardi that revolutionized the spirits world, enabling the creation of an entire cocktail category and culture that remains vibrant today with its legendary creation of the first mixable rum.
His quest and that of his descendants for unmitigated excellence has consistently manifested itself throughout the Company's 150 years history. Since then, the Company has grown to include an impressive portfolio of premium spirits: BACARDI rum, GREY GOOSE vodka, DEWAR'S Blended Scotch whisky, BOMBAY SAPPHIRE gin, ERISTOFF vodka, CAZADORES tequila and MARTINI vermouth. In addition, the Company has more than 200 brands and labels.
Our emphasis on quality began
in 1862, when founder Don Facundo
Bacardí Massó was inspired to create
rum, as we know it today.
Bacardi is the men and women of the extended Bacardi family of professionals. Around the globe we employ nearly 6,000 people who are guardians of a tradition of excellence dating back 153 years. The Company sells in more than 150 global markets and operates 29 production facilities - for bottling, distilling and manufacturing - in 16 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. It is headquartered in Hamilton, Bermuda.
Bacardi is the markets we serve. Bacardi Limited has operations around the world, cemented by the enduring quality of our products and the reputation we have worked so hard to earn and maintain.
The Bacardi commitment to promote responsible drinking is a strong business principle - and is central to marketing, advertising and use of our products.
As we mark our 153rd year in business, we promise to continue the sustainable business practices,
fairness to employees, and generosity to the community at large that built Bacardi - and we
offer you our spirits for all time.