Bacardi Limited charts bold course in building a sustainable future
Family-owned spirits company unveils ambitious environmental initiative called “Good Spirited” with specific goals in sourcing, packaging and operations by 2022. Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Limited global platform, Good Spirited: Building a Sustainable Future, reinforces the Company’s leadership in corporate social responsibility (CSR).
Bacardi Limited Employees Bring to Life "Good Spirited: Building a Sustainable Future" Environmental Program
Take a virtual trip around the world to learn more about the Bacardi Limited Good Spirited global sustainability initiative directly from the people involved. Hear from Bacardi Chairman Facundo L. Bacardi, SVP of Global Operations Jon Grey, VP of Corporate Communications Patricia M. Neal, Global Technical Director Stuart Lowthian, as well as various Bacardi employees and collaborators from around the world as they discuss what the Company is doing to reach its vision of a net zero environmental impact.
An on-demand video showcasing the industry-leading effort to return to the environment at least as much as we take away will be available 24/7 through June 30 via:
“The Good Spirited initiative is tied to the Bacardi legacy and critical to our growth. It’s a bold commitment we are making as a company for the future of our world and our business,” said Mr. Bacardi, the great-great grandson of Bacardi founder Don Facundo Bacardí Massó. “Equally important, we are making this commitment to our customers and consumers, who also want to be more sustainable. So please join us in taking steps to build a more sustainable future by being Good Spirited.”
Bats Come Home to Roost Near Bacardi Office in South Florida
In the shadow of the Bacardi North America regional office in Coral Gables, Florida, there is a rare – and welcome – colony of bats. That’s notable because deeply rooted in the history of Bacardi, is the story of how a long-ago bat colony in Cuba inspired the iconic emblem for BACARDÍ® rum. Today, the distinctive bat device logo is one of the most recognizable trademarks in the world.
“More than 150 years ago, bats were living in the rafters of our first distillery in Santiago de Cuba,” explains Eddie Cutillas, Director of Community Relations for Bacardi in the United States, and a sixth generation Bacardí family member. “They were believed to bring good fortune and symbolize family unity – and so our BACARDÍ bat emblem was born in 1862.”
However, the discovery of bats in Coral Gables is a recent one. When Florida International University (FIU) bat biologist Kirsten Bohn moved into the South Florida city, she first observed them while enjoying a cocktail on her balcony one night. “These bats produce social calls every night while they’re flying around. I recognized them, at first, just by ear,” says Bohn.
Later, using a high-speed recording device, Bohn was able to identify the species. “They are Eumops floridanus, among the rarest mammals in the world,” adds Bohn. “We believe there are only about 500 left and they exist only in southern Florida.”
Bacardi continues to focus on water reduction with a goal to cut its global use by 55% by 2022. The Company recycles water used to clean BACARDÍ rum barrels.
Bacardi crafts sustainability into its brand packaging and point-of-sale materials. In North America, 100% of BACARDÍ rum cardboard boxes are sustainably certified.
We appreciate your interest in the Bacardi Limited Good Spirited: Building a Sustainable Future initiative. To learn more about what Bacardi and its iconic brands are doing to achieve the goal of returning to the environment at least as much as we take away through through responsible sourcing programs, packaging advancements and operational efficiencies, please download the files below.