By leveraging the support of our great brands to positively impact
important social causes and by actively engaging with our communities
and employees through Corporate Responsibility Month, we made
significant contributions in the areas of arts and culture, education,
environment and supporting the needy.
, Senior Vice President, External Affairs and Corporate Responsibility, Bacardi
Our commitment to corporate responsibility and
philanthropy began with our founder, Don Facundo
Bacardí Massó. Santiago de Cuba, the birthplace of
BACARDÍ rum, was struck by a devastating earthquake
in 1852. Don Facundo immediately closed his shop
to lead relief efforts in the city. This compassionate
act initiated our legacy of giving back to local
communities, a full decade before the founding
of the Company in 1862.
We are very proud of this tradition that continues
today. Community investment and philanthropy remain
an important part of our Company and our corporate
Our employees’ involvement in community activities
raises public awareness of the caring nature of our
Company. Their participation also makes our people
feel good about working for Bacardi.
We support local community initiatives across a range
of activities in four broad areas:
1) arts and culture
4) health and social services
We accomplish this by teaming up with our brand
marketing teams to support great causes in these
areas – or by engaging directly with our communities
and employees. We also assist with disaster relief
efforts when significant natural disasters strike, often in
locations linked to our operations.
This year, our Corporate Responsibility (CR) Month
resulted in more than 7,900 hours of volunteer time from
the worldwide Bacardi workforce. We plan to continue
running CR Month as our annual global community event
across the Company.
In fiscal 2014, Bacardi companies and brands donated
US $3.3 million to local communities around the world.
We also continue to see great benefits continue from last
year’s in-kind donation of the iconic Bacardi Tower and
Museum building complex to the National YoungArts
Foundation. As part of our agreement, YoungArts moved
its principal offices to the building complex and spent
approximately US $3,661,532 in hard costs and US
$1,227,792 in soft costs (architects, engineers, etc.) for a
total of US $4,889,324 to refurbish the Bacardi Tower and
Museum building complex.
Together, we look forward to sustaining Don Facundo’s
legacy of supporting local community initiatives well into
Learn more about our progress targets