"Continuing the caring legacy of our founder, Don Facundo Bacardí Massó, this year we continued to look for ways to strengthen our support of the communities in which we live and work, particularly in the areas of arts and culture, education, environment and supporting the needy."
RICK WILSON , Senior Vice President, External Affairs and Corporate Responsibility - Americas

Bacardi operates in many locations around the world, and we want to play an active role in contributing to the local communities that support our businesses.

Our commitment to Corporate Responsibility and philanthropy began with our founder, Don Facundo Bacardí Massó. In 1852, Santiago de Cuba, the birthplace of BACARDÍ Rum, was struck by a devastating earthquake. Don Facundo immediately closed his shop to lead relief efforts in the city. This compassionate act initiated our legacy of giving back to local communities, a full decade before the founding of the Company in 1862.

We are very proud of this legacy, which continues today in the community investment and philanthropy that remain an important part of our Company and our Corporate Responsibility program.

We involve our employees as much as we can in community activities and, through their involvements, they raise public awareness of the caring nature of our Company. Employees’ participation in their communities also makes our people feel good about working for Bacardi.

We support local community initiatives across a range of activities in four broad areas: arts and culture; education; environment; and health and social services.

This year, we successfully expanded Corporate Responsibility (CR) Week into CR Month, which resulted in more than 7,600 hours of volunteer time from the worldwide Bacardi workforce. We plan to continue running CR Month as our annual global community event across the Company.

In fiscal 2013, Bacardi companies and brands donated a total of US$6.06 million to local communities around the world. This included a significant in-kind donation, valued at US$2.7 million, of the iconic Bacardi Tower and Museum building complex in Miami, Florida. This landmark was sold to a non-profit organization at a sizable reduction in the market value of the property.

Together, we look forward to sustaining Don Facundo’s legacy of supporting local community initiatives well into the future.

Learn more about our progress targets   
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RICK WILSON,
Senior Vice President, External Affairs and Corporate Responsibility - Americas