"Continuing the caring legacy of our founder, Don Facundo Bacardí Massó, this year we continued to look for ways to strengthen our support of the communities in which we live and work, particularly in the areas of arts and culture, education, environment and supporting the needy."
, Senior Vice President, External Affairs and Corporate Responsibility - Americas
Bacardi operates in many locations around the world, and we want
to play an active role in contributing to the local communities that
support our businesses.
Our commitment to Corporate Responsibility and
philanthropy began with our founder, Don Facundo
Bacardí Massó. In 1852, Santiago de Cuba, the birthplace
of BACARDÍ Rum, was struck by a devastating earthquake.
Don Facundo immediately closed his shop to lead relief
efforts in the city. This compassionate act initiated our
legacy of giving back to local communities, a full decade
before the founding of the Company in 1862.
We are very proud of this legacy, which continues today in
the community investment and philanthropy that remain
an important part of our Company and our Corporate
We involve our employees as much as we can in
community activities and, through their involvements,
they raise public awareness of the caring nature of our
Company. Employees’ participation in their communities
also makes our people feel good about working for
We support local community initiatives across a range of
activities in four broad areas: arts and culture; education;
environment; and health and social services.
This year, we successfully expanded Corporate
Responsibility (CR) Week into CR Month, which resulted
in more than 7,600 hours of volunteer time from the
worldwide Bacardi workforce. We plan to continue
running CR Month as our annual global community event
across the Company.
In fiscal 2013, Bacardi companies and brands donated a
total of US$6.06 million to local communities around the
world. This included a significant in-kind donation, valued
at US$2.7 million, of the iconic Bacardi Tower and Museum
building complex in Miami, Florida. This landmark was sold
to a non-profit organization at a sizable reduction in the
market value of the property.
Together, we look forward to sustaining Don Facundo’s
legacy of supporting local community initiatives well into
Learn more about our progress targets