As part of the Bacardi commitment to the communities where it operates, employees are encouraged to participate in programs and activities on behalf of the Company. This participation by employees increased the public’s awareness of the nature and extent of Bacardi community involvement and also generates among our people a strong sense of pride in themselves and in our Company.
Within the Philanthropy and Community Involvement (PCI) pillar, we engage our employees – and through their participation, raise awareness of our approach to Corporate Responsibility. We hold a global flagship community event each calendar year. Initiatives are managed by local operations, which are closer to their communities. We provide support in four broad areas: