We hope you enjoy the new online format – one that embodies our commitment to reduce our impact on natural resources. Once again, we are reporting in line with Global Reporting Initiative, or GRI, guidelines in the areas of economic, environmental, social and governance performance.
We are also aligned with the principles set forth by the UN Global Compact, which encourages the adoption and reporting of sustainable and socially responsible policies. These principles guide us in our approach to Corporate Responsibility and how we communicate our progress.
We aim to be the best-in-class in Corporate Responsibility in the spirits industry and believe that by responsibly managing our environmental and social impacts, Bacardi will be a more sustainable business in the long term. Through our Corporate Responsibility programs, we regularly introduce new ways of working to improve efficiencies, reduce our global footprint and support grower communities and other partners, all while promoting responsible consumption.
We are proud to be part of a company where the spirit of giving back has been a foundation for more than 150 years. Thanks to this long-standing Corporate Responsibility commitment, we have no doubt this legacy will continue for 150 more.
Looking forward, we recognize there is a worldwide need to address key issues such as responsible sourcing, global population growth and climate change. It is important to us that we play a part in helping to address these challenges. Our increased engagement with stakeholders shows that our actions, as we deal with these and other important matters, are aligned with stakeholder interests.
Our Corporate Responsibility program comprises five pillars that reflect our principal areas of activity. The pillars are Marketplace; Environment, Health and Safety; Responsible Sourcing; People; and Philanthropy and Community Involvement. Looking at last year’s performance, there are a number of success stories within these five pillars.
Digital communication has become increasingly important in marketing campaigns, and we have made great strides in our Marketplace pillar to ensure all of our digital marketing adheres to our strict responsible marketing standards.
In the area of Environment, Health and Safety, our environmental performance continues to improve, with more efficient use of water and energy and reduced greenhouse gas emissions per unit of production. Our newly developed environmental sustainability strategy will support ongoing progress, not only in our operations, but also in our wider value chain.
Within Responsible Sourcing, we continue to be active in championing a sustainable sugarcane industry through our founding membership in Bonsucro™. Our target is to source 100% of our sugarcane molasses from sustainable sugarcane by 2022. This commitment is a first within our industry and among Bonsucro™ members.
Our first Global Employee Engagement Survey was a central activity in our People pillar during the past year. The employee response rate was exceptional. The survey results revealed that our employees are engaged with and positive about Bacardi Limited. The survey also gave us excellent insight into where we can improve career development and work experiences.
We have been consolidating progress in the area of Philanthropy and Community Involvement. Following the great success of Corporate Responsibility Week last year, during which 65% of our employees served their communities, we are preparing for an expanded Corporate Responsibility Month in early fiscal 2013 to give employees more flexibility to participate in community activities.
Overall, there have been some excellent achievements across Bacardi Limited in the last fiscal year, a performance that would not have been possible without the dedication and hard work of our employees. On behalf of the Bacardi senior leadership team, we thank them for this.
Our challenge moving forward is to keep up our momentum by continuing to seek improvements in how we work and by embedding Corporate Responsibility in all aspects of our business and in our wider value chain.
As ever, your feedback on any aspect of Corporate Responsibility at Bacardi Limited is most welcome.
|Facundo L. Bacardi, Chairman
||Edward D. Shirley, President and CEO|