Through our Corporate Responsibility programs, we regularly introduce
new ways of working to increase efficiencies, reduce our global footprint
and support grower communities and other partners, all while promoting
We are proud that the spirit of giving back to people and communities
in need has been a cornerstone of our Company’s existence since its
founding more than 150 years ago. Thanks to this long-standing Corporate
Responsibility commitment, we have no doubt that this legacy of giving will
continue for 150 more.
As we look ahead, we intend to continue to play a role in helping address
key global issues such as responsible sourcing, world population growth and
climate change. Our increased engagement with stakeholders shows that
our actions, as we deal with these and other challenging issues, are aligned
with stakeholder interests.
The Bacardi Limited Corporate Responsibility program comprises five pillars
that reflect our principal areas of activity. These pillars are Marketplace;
Environment, Health and Safety; Responsible Sourcing; People; and
Philanthropy and Community Involvement.
Although there is much more work to do, we’re pleased to report we made
progress in all five of these areas during fiscal 2013.
Through our Marketplace activities, we continued to strengthen our
commitment to promoting responsible drinking and the responsible
marketing of alcoholic drinks. We remain very actively involved in the Global
Alcohol Producers Group (GAPG), and are placing all necessary resources
behind implementation of GAPG commitments to reduce alcohol-related
harm. We work diligently to comply with our strict Global Marketing
Principles, as well as with international industry codes. We take these
responsibilities seriously and in fiscal 2013, as in previous years, no consumer
complaints on our marketing materials were upheld by regulators.
In the area of Environment, Health and Safety, we continue to strive for
environmental improvement and best practice, seeking to minimize our
impact on the natural world around us. In fiscal 2013, we focused strongly
on improving the environmental performance of our production facilities.
Among the many initiatives undertaken in this ongoing effort were programs
aimed at reducing our use of water resources, which play such a vital role in
We remain committed to promoting sustainable sourcing practices across
our business. Through our Responsible Sourcing program and our substantial
activity as a founding member of the multi-stakeholder initiative, Bonsucro™,
we are working to meet our target of sourcing 100% of our sugarcane-derived
products from sustainably certified sources by 2022, and Bonsucro is our preferred standard.
As described in the People section of this report, we are actively building
engagement, based on the overwhelming and positive response to our firstever
Global Employee Engagement Survey, conducted in 2012. Employees
asked for greater emphasis to be placed on development opportunities, and during fiscal 2013 we focused on providing more effective employee
feedback channels, enhanced coaching from line managers and targeted
training programs to support career progression and development.
Our progress in the area of Philanthropy and Community Involvement was
highlighted by two key developments. In fiscal 2013, we expanded our
Corporate Responsibility (CR) Week, successfully launching CR Month, which
resulted in over 7,600 volunteer hours being contributed by our global
workforce. The other key highlight was the donation by Bacardi companies
and brands of US$6.06 million to local communities around the world,
including a significant in-kind donation, valued at US$2.7 million, of the
iconic Bacardi Tower and Museum building complex in Miami, Florida.
This improving performance, as we continue to embed Corporate
Responsibility throughout our global operations, would not have been
possible without the unwavering dedication, skillful efforts and hard work of
our employees around the world. On behalf of the Bacardi senior leadership
team, we thank them.
Facundo L. Bacardi
Edward D. Shirley
President and CEO