Meet John

John Burke

Global Chief Marketing Officer of Bacardi and President of Bacardi Global Brands Limited

John is known for telling fantastic stories over a round of cocktails.

During his 24 years with us, John has been instrumental in building brand love for our iconic spirts through a deep understanding of the consumer, combined with a potent mix of pop culture and risk taking.

He oversees an enviable portfolio of our award-winning brands including BACARDÍ® rum, BOMBAY SAPPHIRE® gin, MARTINI® vermouths and sparkling wines, and DEWAR’S® blended Scotch whisky.

Prior to this, John led and built our Incubation Brands business of high growth craft brands like ST-GERMAIN® elderflower liqueur, TEELING® Irish whiskey, SANTA TERESA® rum and ANGEL’S ENVY® bourbon.

Recognized for his innovative digital and experiential campaigns, John fuses his expertise in tech with his prowess in marketing and sales to drive strong brand performance.

John is based at our global headquarters in Hamilton, Bermuda, and travels between there and his home in London, which he says gives him the perfect blend of a vibrant city and laid-back island lifestyle.


You can’t beat a BACARDÍ® Ocho Old Fashioned.”


Exploring new restaurants with my partner, Dianne, is always fun. Our standard order on date night is the GREY GOOSE® Martini – very dry with a lemon twist.”