PHILANTHROPY AND COMMUNITY INVOLVEMENT

Clear Support

Bacardi has a more than 150-year history of quality, excellence, ethics and social involvement. These values were important to our founder, Don Facundo Bacardi Masso, and are still important to us today.

As part of the Bacardi commitment to the communities where it operates, employees are encouraged to participate in programs and activities on behalf of the Company. This participation by employees increased the public’s awareness of the nature and extent of Bacardi community involvement and also generates among our people a strong sense of pride in themselves and in our Company.

Within the Philanthropy and Community Involvement (PCI) pillar, we engage our employees – and through their participation, raise awareness of our approach to Corporate Responsibility. We hold a global flagship community event each calendar year. Initiatives are managed by local operations, which are closer to their communities. We provide support in four broad areas:

  • Arts and culture
  • Education
  • Environment
  • Health and social services

Strategy

Decentralised approach to Philanthropy and Community Involvement with our local operations deciding how best to support their local communities

Our PCI strategy is directional, rather than prescriptive. This enables our operations to carry out community activities that are relevant locally and can assist in meeting community

needs. One important goal of our PCI program is to engage our people in corporate responsibility. Corporate Responsibility Month, our annual flagship event engages our global workforce and gives our employees the opportunity to be involved in community activities. For more information, please visit our FY2014 CR Report.

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