People at Bacardi Limited

Bacardi’s commitment to being corporately responsible extends into every aspect of our business.

Download 2016 Corporate Responsibility Report


Bacardi people are guardians of a tradition of excellence. It is the employees who are our best ambassadors of our brands and our Company, and who live the Bacardi values of Trust, Passion, Caring and Excellence. Our ability to achieve our Corporate Responsibility objectives depends a lot on how well our people understand our vision and practice high ethical standards in the workplace. In FY16 we employed nearly 6,000 people in 40 countries.

Our Approach

Our People strategy is built on the belief that outstanding people will deliver excellent results. We aspire to unleash the potential of our people by creating a working environment where every employee can take advantage of the development opportunities Bacardi offers. We will inspire, engage and support our people and intend to become recognized internally and externally as the Envy of the Industry for our People, Brands and Performance. We do this by recognizing employees for exemplifying the Bacardi values, equip them to excel within the company, and promote the importance of diversity at all levels.

In addition, we recognize the importance of, and align our standards to, the UN Global Compact, the UN Declaration for Human Rights, and Fundamental Conventions of the ILO. Our people, whether direct employees or as members of our supply chain, are our greatest asset and our Code of Conduct and Responsible Sourcing Standards exemplify this commitment.

We believe being a responsible employer is necessary in the world in which we live and work and strive to go beyond the basics. For us this means:

• Developing our People
• Connecting with our People
• Supporting our People

Developing our People

In every market there are programs available to employees to support their career growth. This includes initiatives such as updated online tools and platforms as well as leadership training and coaching and mentoring pilots. In addition, developing local leaders has become an essential step in supporting our communities. We do this through our Bacardi Ready program, which was recently launched in South Africa. We also believe it is important to recognize outstanding employee efforts and do this through our recognition program.

Our Women in Leadership (WIL) program has spread across the globe into offices in the U.S., Europe and Latin America. The program focuses on identifying and developing women leaders in the organization who will enhance the long-term growth of the Bacardi business. WIL committees, such as program and training, external partnerships, community outreach, workplace engagement, and the newly launched mentoring program all work to build awareness and engagement of our women leaders. In FY16, the WIL committees focused on quarterly “Lunch & Learn” workshops on women’s career development, leadership, and marketing your own brand.

We aim for 70% of our vacancies to be filled by internal candidates to allow employees to develop their careers within Bacardi. Our global internal Human Resource Information System, Workday, is one of the tools that helps us achieve this by better understanding the individual career aspirations and mobility of our people.

Connecting with our People

Our employee engagement survey is a key part of measuring whether Bacardi is “the place I want to be.” The results of the biennial survey are reviewed by management and action teams across the business through workshops to understand feedback and determine improvement actions. Our latest survey, in FY15, revealed some challenges and concerns among employees due to leadership changes and reorganization. The results have influenced internal communications and areas to focus on among all departments. We track performance in the key areas of satisfaction, pride, retention and advocacy and have targets to improve these scores in the next survey (FY17).

Across all of the countries where we have employees, we have constructed over the years, a transparent channel of communication with our employees or their representatives through Town Halls or Skip-Level Meetings, that ensures issues affecting our people are accurately presented in a timely manner. Equally, management get to hear quickly what areas our employees need more information about, training on, or simply offer up suggestions on how we could improve our ways of working together.

Supporting Our People

Bacardi Assist, the Bacardi global employee assistance program remains an important resource to support our people. Bacardi Assist has been active for five years and is available to all employees globally. It has helped employees on issues such as work-life balance and includes counseling sessions if needed. More than 230 Bacardi employees or their dependents took advantage of the service either over the phone or through the web portal in FY16.


We have a responsibility to keep our people safe at work and our vision is an accident-free Bacardi. In FY14, we embarked on an upgraded five-year health & safety strategy, which was introduced in FY15. A first step was achieved in FY16 with the consistent implementation of more than 380 new practices in all our facilities. The goal is to put “safety first” to achieve an accident-free environment.

Moving Forward

In FY17 we will run our 3rd Employee Engagement Survey and are aiming to improve scores across our key indices. We will also be further embedding our existing programs including Becoming Bacardi, Bacardi Ready, and Women in Leadership. In safety we will be working towards Silver standard in our Safety First program.