Our people make Bacardi what it is and our cultural pillars of Fearless, Family and Founders inspire everything we do.
When people join Bacardi, they become ‘Primos’, which is the Spanish word for cousins – a nod to our Latin heritage. From day one, we encourage them to embrace our cultural pillars, which ignite an entrepreneurial nature, spark innovation, and bring out their community spirit. This makes Bacardi a vibrant and inclusive place to work.
We want everyone to feel part of the family and empower them to write their own chapter of the Bacardi story.
We work hard to continually push the boundaries of quality and innovation. But we also take time to come together to celebrate success and the moments that matter.
GOOD SPIRITED GLOBAL GOAL
CARE FOR AND SUPPORT OUR PEOPLE AND REFLECT THE DIVERSITY OF OUR GLOBAL OPERATIONS.
Making it Happen
LEVELING THE PLAYING FIELD
We know real magic happens when you create a truly diverse and inclusive community.
We are committed to supporting female talent through our Women in Leadership initiative and are closing the gender gap in our two largest regions. At the end of 2019, women made up 47% and 40% of our workforce in North America and Europe respectively.
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2019 Corporate Responsibility report