Targets & Progress

FY19 Marketplace Targets FY19 Marketplace Progress

Maintain percentage of active priority country responsible drinking initiatives and increase robustness of these initiatives.

In FY19, we supported responsible drinking initiatives in 89% of priority countries such as the United States, France, and Spain.

Provide consumers access to product nutrition information in more countries

Nutrition information for more brands and countries continues to be added on an ongoing basis, including most recently for Germany, Russia and Belgium

Launch marketing compliance e-learning module to enhance training experience

All new Primos in Marketing receive responsible marketing training during onboarding. To improve the training, marketing compliance e-learning module was developed and will be launched in 2020.

Launch and communicate the New Global Marketing Principles to all company employees.

The 4th edition of the Global Marketing Principles was launched with strengthened digital marketing guidelines and communicated to all marketing teams.

100% of marketing agency contracts in compliance with the Producers' Commitments.

100% of marketing agency contracts are in compliance with the Producers' Commitments.

100% of traditional and digital media placements have at least 70% minimum legal drinking age audience.

As calculated by our media agency partner, we continued to place 100% of traditional and digital advertising in mediums with at least a 70% minimum legal drinking age audience. Often, these numbers are more than 90% for both traditional and digital advertising.

Ensure all five safeguards of IARD’s Digital Guiding Principles are in place on brand-owned social media channels and websites across all active markets.

Achieved 79% compliance in active markets audited and aiming to achieve 100% compliance in 2020.

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