Many people drink moderately and as part of a healthy lifestyle. However, we recognize that alcohol, if abused or misused, can cause harm.
As a producer of beverage alcohol, we recognize we have a responsibility to market our brands in such a way as to ensure we do not target those under the legal drinking age and to encourage all those who choose to drink, to do so responsibly.
At Bacardi, we believe we have a role to play in reducing the harmful use of alcohol. For almost 30 years, Bacardi, along with our industry partners, has supported efforts to promote responsible consumption in the countries where we operate, implementing responsible drinking initiatives at the local level with the partnership of social aspect organizations. Today, we continue to prioritize our Marketplace pillar and our commitment to responsible marketing and responsible drinking.
In 2012, Bacardi along with 10 other leading industry members, made a commitment to build on long-standing efforts to reduce harmful drinking through the Beer, Wine and Spirits Producers’ Commitments. Bacardi and other producers came together to support international efforts to improve health and social outcomes for individuals, families and communities through a set of Five Commitments over five years. Investments were made in education, partnerships, and other programs to combat harmful drinking. Although the five-year period has come to an end, Bacardi remains committed to continuing the efforts of the Five Commitments and the 10 action areas.
More information on the industry’s commitment to alcohol responsibility can be found on the International Alliance for Responsible Drinking website at ResponsibleDrinking.org.