Good Choices

Corporate responsibility

Helping people make responsible choices as part of a mindful lifestyle.

For the last 30 years, we’ve worked with our industry to promote mindful drinking among those who choose to drink. Programs and campaigns targeting excessive consumption, underage drinking, and impaired driving have reached millions. Our product marketing and labelling upholds the strictest responsibility safeguards.

For more on how we play our part in reducing alcohol-related harm in how we communicate and trade, please refer to our Global Marketing Principles.

Goals

Making it Happen

Order of Business

BACARDI FORMS A GLOBAL ALLIANCE TO SET NEW STANDARDS FOR ONLINE ALCOHOL SALES

Bacardi helps create the International Alliance for Responsible Drinking (IARD), initiating robust global standards for the online sale and delivery of alcohol to safeguard minors.

Nolo? No Problem.

BACARDI ENCOURAGES MINDFUL DRINKING AND FOSTERS A RENAISSANCE OF ‘NOLO’ PRODUCTS

Bacardi goes all in on the NoLo movement, launching the “Less is More” campaign and encouraging people to drink spirits with no or low alcohol content.

Sem Excesso

BACARDI GOES WITHOUT EXCESS IN BRAZIL

Bacardi teams up with ABRABE in Brazil—and its “Sem Excesso” (Without Excess) campaign—to educate the public about alcohol excess and encourage responsible drinking.