Many people drink moderately and as part of a healthy lifestyle. However, we recognize that alcohol, if abused or misused, can cause harm. As a producer of beverage alcohol, we recognize we have a responsibility to market our brands in such a way as to ensure we do not target those under the legal drinking age and to encourage all those who choose to drink, to do so responsibly.
For more than 25 years, Bacardi, along with our industry partners, has supported social aspect organizations that promote responsible consumption in the countries where we operate, implementing responsible drinking initiatives at the local level. Today, we remain committed to prioritizing our Marketplace pillar and our commitment to responsible marketing and responsible drinking. More information on the industry’s commitment to alcohol responsibility can be found on the International Alliance for Responsible Drinking website at ResponsibleDrinking.org.
In FY18, we enhanced our Slow Drinking campaign website to be more robust with responsible drinking information, linking back to resources found at ResponsibleDrinking.org. In addition, we launched the Bacardi Limited nutrition site which includes nutritional information for products available in four countries in their local language. More products and countries will continue to be added to this site throughout FY19.
2017 represented the last year of the Producers’ Commitments to Reduce Harmful Drinking. Over the last five years, Bacardi, along with 10 other industry members, has invested in education, partnerships, and other programs to combat harmful drinking. While we have achieved much during this time, we remain committed to continuing to work together on the five commitments and ten action areas.
Moving forward, we will report on the activities to help us achieve this goal in future CR Reports