GOOD SPIRITED

Building a Sustainable Future

Bacardi Limited raises the bar on sustainability. Responsible sourcing, streamlined packaging and efficient operations are crucial to the Good Spirited: Building a Sustainable Future initiative.

Download Logo

Learn more about our sustainability efforts:

Program Overview

Bacardi Limited charts bold course in building a sustainable future

Family-owned spirits company unveils ambitious environmental initiative called “Good Spirited” with specific goals in sourcing, packaging and operations by 2022. Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the new Bacardi Limited global platform, Good Spirited: Building a Sustainable Future, reinforces the Company’s leadership in corporate social responsibility (CSR).

Watch the video

DOWNLOAD PRESS RELEASE


WATCH THE VIDEO      Bacardi Limited raises the bar on sustainability. Bacardi considers global environmental innovation part of its DNA. Our goal is to return to the environment at least as much as we take away. We’re setting a sustainability standard for others in the spirits industry to follow.

Bacardi Makes Miami Neighborhood Cooler with Tree Planting at Local Park

Time spent among trees is time never wasted, and this could not be truer for Bacardi employees in the United States. For the third year in a row, a team of Bacardi employees from its regional headquarters office in Coral Gables, Fla., planted 26 oak and mahogany trees in partnership with the American Forests and Neat Streets Miami/Million Trees Miami at Amelia Earhart Park, part of the Miami-Dade Parks and Recreation System.

“Bacardi employees’ good-spirited efforts like this annual tree planting show that our eco-conscious roots run deep—we are committed to making a difference in the local communities where we live and work,” says Ed Knutel, commercial planning and activation manager, for Bacardi in the United States. “Planting trees increases sustainability for everyone.”

In fact, as part of its “Good Spirited” environmental sustainability initiative, this local Bacardi commitment has helped produce nearly 100,000 tree plantings across the nation with the help of American Forests over the past three years.

“There are many social, economic and ecological benefits to planting trees that go beyond just beautification,” says Ian Leahy, director of Urban Forest Programs, with American Forests, who referred to mounting scientific evidence on how trees can improve communities. “By stepping out into the community, Bacardi is making a statement to the residents of Miami that they not only work here, but they are investing in the community.”

Read Press Release


WATCH THE VIDEO      READ THE PRESS RELEASE For the third year in a row, a team of Bacardi employees from its regional headquarters office in Coral Gables, Fla., planted trees in partnership with the American Forests and Neat Streets Miami/Million Trees Miami at Amelia Earhart Park, part of the Miami-Dade Parks and Recreation System. As part of its "Good Spirited" environmental sustainability initiative, this Bacardi commitment has helped produce nearly 100,000 tree plantings across the nation with the help of American Forests over the past three years.


WATCH THE VIDEO

Bacardi Celebrates Earth Month

April is Earth Month – a time to celebrate environmental efforts. Now in its fourth year, the Bacardi Limited “Good Spirited” initiative continues to make an impact as we work together to build a more sustainable future. Check out how employees, partners and communications are making a difference!

WATCH THE VIDEO
Watch our Good Spirited sustainability story. Learn about our commitments to building a more sustainable future across operations, packaging and responsible sourcing. And learn how Bacardi employees commit to make a difference.

Good Spirited Fact Sheet

Check out our results to date, our 2017 goals and learn how Bacardi has had a heritage of sustainability since 1862.

Download Office Fact Sheet in French

Sustainable Office Fact Sheet

As Bacardi continues to build a more sustainable future, check out these simple tips for a more sustainable office. Through these tips, Bacardi can reduce office energy use and costs.
BEST: Bacardi Environmental Sustainability Tracking
READ THE PRESS RELEASE
All-Encompassing Approach to Recycling at Bacardi
READ THE PRESS RELEASE
Bacardi Promotes Sustainability Across Sugarcane Industry
READ THE PRESS RELEASE
Bacardi Advances Sugarcane Standards in Fiji with Model Farm Program
READ THE PRESS RELEASE
Bats Come Home to Roost Near Bacardi Office in South Florida
READ THE PRESS RELEASE
Bacardi continues to focus on water reduction with a goal to cut its global use by 55% by 2022. The Company recycles water used to clean BACARDÍ rum barrels.
Bacardi crafts sustainability into its brand packaging and point-of-sale materials. In North America, 100% of BACARDÍ rum cardboard boxes are sustainably certified.
In Fiji, Bacardi supports model, sustainable sugarcane farms. Globally sets goal to buy 100% of the sugarcane-derived products it uses from sustainable sources – an industry first.
Bacardi Beautifies South Florida With Tree Planting Initiative
WATCH THE VIDEO
Bacardi USA Receives U.S. EPA 2015 SmartWay® Excellence Award
READ THE PRESS RELEASE
Bacardi Recognized for Environmental Excellence by Wildlife Habitat Council
READ THE PRESS RELEASE
Bacardi Initiates a ‘No-Straw’ Movement to Reduce Waste
READ THE PRESS RELEASE
Bacardi Initiates a ‘No-Straw’ Movement to Reduce Waste
WATCH THE VIDEO
Bacardi Awards Employees for Remarkable Sustainability Efforts
READ THE PRESS RELEASE
Bacardi Beautifies South Florida with Tree Planting Initiative
READ THE PRESS RELEASE
Bacardi Employees Travel Around Corporate Campus on Bicycles
READ THE PRESS RELEASE
Bacardi USA Receives U.S. EPA 2016 SmartWay® Excellence Award
WATCH THE VIDEO
Sea creatures thank Bacardi for its #NoStraws initiative
WATCH THE VIDEO
Bacardi Cuts Greenhouse Gas Emissions in Half
READ THE PRESS RELEASE
Bacardi Awards Employees for Remarkable Sustainability Efforts
READ THE PRESS RELEASE

Media contacts Amy Federman for Bacardi Limited +1 441.294.1110 afederman@bacardi.com

Newsroom

We appreciate your interest in the Bacardi Limited Good Spirited: Building a Sustainable Future initiative. To learn more about what Bacardi and its iconic brands are doing to achieve the goal of returning to the environment at least as much as we take away through through responsible sourcing programs, packaging advancements and operational efficiencies, please download the files below.

DOWNLOAD FACT SHEET
DOWNLOAD IMAGE GALLERY (1.3MB)
DOWNLOAD OVERVIEW VIDEO (44.5MB)
DOWNLOAD BEST VIDEO (23.7MB)
DOWNLOAD RECYCLING VIDEO (22.8MB)
DOWNLOAD BONSUCRO VIDEO (34.2MB)
DOWNLOAD SUGARCANE VIDEO (39.3MB)
DOWNLOAD ALL MATERIALS (132MB)
DOWNLOAD PRESS RELEASES