Corporate Responsibility at Bacardi Limited

Bacardi’s commitment to being corporately responsible extends into every aspect of our business.

Corporate Responsibility Governance and Management

Overall responsibility for Corporate Responsibility rests with the office of the Chief Executive Officer (CEO).

The Corporate Responsibility Leadership Team (CRLT) sets and delivers the goals of our Corporate Responsibility strategy. It updates the CEO and Bacardi Global Leadership Team (GLT) on a regular basis. The CRLT is comprised of senior executives from across Bacardi’s business functions: Global Operations, Human Resources, Corporate Communications, Marketing, and External Affairs; and is led by the Senior Vice President of External Affairs & Corporate Responsibility.

CRLT members work with their functions and regions to develop action plans, strategies and targets to achieve the objectives of our Corporate Responsibility pillars.

Communicating Corporate Responsibility Internally

logo_onebacardiWe use the Corporate Responsibility community on our ONE Bacardi intranet to communicate with employees on a regular basis. In addition, we work with our global communications team to highlight the work being done in all pillars through other communications tools, including email, infographics, videos, and office Lunch & Learns.

Reporting Progress

The CRLT reviews progress on Corporate Responsibility on an ongoing basis and provides regular updates to the GLT.

Integrating Corporate Responsibility

Each CR pillar is overseen by a leader from the relevant business area. They ensure the approach is fully embedded within the business strategy for that area. These leaders come together to form the CRLT.