Bacardi People

Bacardi Life: Career Stories

Find out what it’s like to work at Bacardi by hearing our people share what they love about their Bacardi life.

Fraser and Georgie


Meet Fraser Campbell and Georgie Bell, our two Global Whisky Brand Ambassadors. Fraser got his first bar job 20 years ago and quickly developed a passion for whisky, going on to run cocktail bars in Edinburgh and Melbourne and setting up a Global Whisky Exchange for bar tenders. He has been with Bacardi for over 3 years working on our multiple award-winning blended scotch whisky, Dewar’s. Georgie has also been with Bacardi for 3 years and has a Science Degree and a diploma in distilling, developing a passion for whisky at university and going on to work in the bar industry. She was the youngest woman welcomed into London’s Worshipful Company of Distillers, an esteemed distilling guild. Georgie now travels the world leading tastings and seminars for Craigellachie, Aberfeldy, Aultmore and The Deveron.

Lucy & Fabio


Lucy and Fabio work in our marketing team; Lucy on our Martini brand and Fabio on the BACARDÍ Rum portfolio.

Lucy joined Bacardi in 2015 as a Creative Excellence Manager working on various brands in our portfolio, including Bombay Sapphire gin. She was promoted to Creative Excellence Director on Martini in 2017. Prior to Bacardi, Lucy worked for a leading advertising agency.

Fabio joined Bacardi in 2016 as a Creative Excellence Director on BACARDI and recently moved to a broader Regional Brand Director role for BACARDI Europe. He previously worked for leading advertising and media agencies and worked in his native Argentina for four years in brand management.

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