Bacardi Careers | Bacardí Culture

Bacardi Life

Bacardi was founded in 1862 in Santiago de Cuba by Don Facundo Bacardí Massó who revolutionized the spirits industry by creating the world’s first light-bodied rum. Fearless, bold and curious, his passion and determination to deliver a product of exceptional quality inspired generations of the Bacardi family that followed.

What started as a dream has grown into a vibrant, family-owned spirits company. From a humble tin roof distillery with bats in the rafters to where we are now, Bacardi has grown into the largest privately- owned spirits company in the world.

Today we are a community of nearly 7,000 Employees, we affectionately call Primos (the Spanish word for “Cousins”) with a world-class portfolio of iconic brands sold in more than 170 countries.

Our family heritage has positively influenced our ways of working and shaped the values to which we aspire.

When you join Bacardi, you join the family. We all share the passion and entrepreneurial spirit of our founders. This means we commit more than just time to our work. We give our energy, heart and soul. Our three culture pillars of Fearless, Family and Founders inspire us to be the best we can be.

But what does this really mean?


Being Fearless means having the courage to do the right thing.

It means adopting an agile mindset and being comfortable with trying new things and taking risks, without being reckless. We are all empowered to question, challenge and innovate our business and the way we work.

We challenge the status quo, think creatively and be willing to make mistakes and learn from them. We always look for ways of making things even better.



We treat each other, and our communities, like Family. Always. Each one of our employees is seen as family, that’s why we call them Primos (the Spanish word for cousins). Being part of the extended Bacardi family gives you the support you need to be the best you can be. Together we do the right thing and treat others as you would have them treat you. We act as one team and keep our promises.

Founders: The spirit of entrepreneurship is at the heart of everything we do.

We see this business as if it is our own. We do the right thing for the business and we all take accountability for our work. We embrace questions before jumping to solutions. We persevere and finish what we start.

We live these pillars every day and inspire each other to see life at Bacardi as more than work.


Find your next role

Excited about joining Bacardi? If you’d like to search current open roles or sign up for job alerts, please click below

Explore our current vacancies