Hamilton, Bermuda, April 6, 2011 – Bacardi Limited, the world’s largest privately held spirits company, today announced a $50,000 donation to Japan Platform to aid in the emergency humanitarian aid organization’s disaster relief efforts in Japan. Japan Platform (JPF) was created to support refugees and disasters worldwide and is comprised of a consortium of 32 Japanese NGOs, businesses and the Ministry of Foreign Affairs of Japan.
“We are deeply saddened by the loss of life and concerned about the thousands of Japanese people whose lives have been forever impacted by one of the most catastrophic disasters in the country’s history,” said Séamus McBride, President and Chief Executive Officer of Bacardi Limited. “Disaster relief assistance is part of our Philanthropy and Community Involvement mission to provide assistance to those in the communities where we live and work and our hearts and thoughts for recovery go out to our employees and their countrymen and women during this time of uncertainty and distress.”
Bacardi Limited is also encouraging its more than 6,000 employees in 16 countries to contribute to Japan Platform relief efforts as the Company will match individual employee donations up to a total of an additional $50,000.
Social responsibility has always been a foundation of Bacardi. Company founder and BACARDI rum creator Don Facundo Bacardí Massó began this commitment when he volunteered to be the chief organizer of disaster relief in his hometown of Santiago de Cuba after a devastating earthquake. For the past 149 years, the Bacardi family and Company have built upon this commitment of assisting in times of catastrophic natural disasters. In recent years, Bacardi has made donations to relief efforts in Brazil and Australia (floods), Southeast Asia (tsunami), China (earthquake), the United States (Hurricane Katrina), Cuba (hurricanes and tropical storms of Fay, Gustav, Hanna and Ike), Haiti (earthquake) and Chile (earthquake).
About Bacardi Limited
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally-recognized spirits and wines. The Bacardi Limited brand portfolio consists of more than 200 brands and labels, including some of the world’s favorite and best-known products: BACARDI® rum, the world’s favorite and best-selling premium rum as well as the world’s most awarded rum; GREY GOOSE® vodka, the world-leader in super premium vodka; DEWAR’S® Blended Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world-leader in vermouth; CAZADORES® 100% blue agave tequila, the number-one premium tequila in Mexico and a top-selling premium tequila in the United States; and other leading and emerging brands. Bacardi was founded in Santiago de Cuba, February 4, 1862, and currently employs more than 6,000 people, manufactures its brands at 27 facilities in 16 countries on four continents, and sells in more than 100 markets globally. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. To learn more about the Bacardi Limited Corporate Responsibility platform, visit www.bacardilimited.com/corporate-responsibility/corporate-responsibility-policy.