Bacardi Limited is the largest privately held spirits company in the world. The Company produces and markets a variety of super premium and premium spirits that are distributed and sold globally. We are committed to managing our operations responsibly to benefit our people, consumers, customers, suppliers, local communities and to protect the environment.
We recognize that proper governance is an essential element of being a responsible corporate citizen and fulfilling the interests of our shareholders.
Board of Directors
The Company aspires to adopt and implement the best practices in corporate governance for privately held companies. Some of the practices adopted to date include: separate appointments of the Chairman of the Board and the CEO of the Company; formation of Audit and other Board sub-committees with clearly defined charters; appointment of independent Directors to the Audit Committee and direct reporting relationship of external auditors.Vision & Values
The Company will build on strong values and key priorities to achieve its Vision: "To Be The Number One Premium And Super Premium Spirits Company In The World".The Company has articulated its fundamental values as centered on:
- Heritage - The Company's culture and spirit are rooted in the history of a family business that was begun nearly 150 years ago in Santiago de Cuba. Maintaining a family spirit and pride in the quality and heritage of our brands is a core belief uniting Bacardi people.
- People - Outstanding people are the key to our future and they must be developed and challenged in a global environment with trust, diversity and respect.
- Consumers - Consumer understanding and marketing excellence drive the growth of our valued brands and fuel our innovations.
- Entrepreneurship - We must constantly take the initiative to seize opportunities, improve businesses, and overcome challenges with flexibility and speed.
- Integrity - Ethical behavior is an essential requirement of all of our people in our Company and in their dealings with consumers, customers, suppliers, communities, governments and each other.
- Commitment - The tradition of pride and passion in our Company creates an enduring commitment to high standards and to be the best in everything we do.
