We have operations around the world, cemented by the enduring quality of our products and the reputation we have worked so hard to earn and maintain.

Edward D. Shirley

President & Chief Executive Officer

Ed Shirley is President and Chief Executive Officer of Bacardi Limited. A 33-year veteran of The Gillette Company and Procter & Gamble Co. (“P&G”), Mr. Shirley brings deep and broad experience to Bacardi. Most recently, he served as Vice Chairman of Beauty & Grooming for P&G, where he led a $38 billion global business and portfolio of iconic mass and luxury consumer brands.

Mr. Shirley possess a global perspective of the consumer goods sector, having led businesses and organizations throughout the world in areas including finance, sales, brand building, supply chain management and international commercial operations.

He received a Bachelor of Business Administration in Accounting from University of Massachusetts.

Leading family-owned Bacardi since March 2012, Mr. Shirley is based in the global headquarters in Hamilton, Bermuda.

Stefan Bomhard

Regional President – Europe

Stefan Bomhard is Regional President of Europe. In his role, he oversees the commercial responsibility for the region.

He joined Bacardi in 2010 after spending 20 years with a large number of multinational consumer goods companies including Cadbury as Chief Commercial Officer, Unilever as Senior Vice President Marketing and Business Development for the global foodservice business, and in Marketing at Procter & Gamble.

Mr. Bomhard has lived and worked in a number of countries including the United States, the United Kingdom, Netherlands, Spain, Germany and Russia.

Mr. Bohmard holds a first class undergraduate degree in European Business Administration from Middlesex University and Reutlingen University and a PhD in European Marketing from University of Bradford.

He is based in Geneva, Switzerland.

Jon Grey

Regional President – Middle East & Africa
Senior Vice President – Global Operations Group

Jon Grey is Regional President for the Middle East & Africa (ME&A) region. He was appointed to this post in 2011 and is responsible for all operations in the area. Mr. Grey also serves as Senior Vice President of the Global Operations Group where he oversees global supply chain, distribution, procurement, and research and development (R&D) activities.

Prior to these leadership posts, Mr. Grey led the Company’s Corporate Responsibility (CR) program and global CR initiatives.

Under his leadership, Bacardi was certified as the only major spirits company to be operating in accordance with the world’s most recognized standards for quality (ISO 9001), environment (ISO 14001), and health and safety (OSHAS 18001) for all its production facilities globally.

Mr. Grey is based in Geneva, Switzerland.

Paolo Perego

Regional President – Latin America

Paolo Perego is Regional President of Latin America. In this role, he is responsible for leading all operations in the Latin America region including managing the strategy execution and general management of the diverse business representing 19 countries within the region.

He joined Bacardi in July 2012 after serving as Chief Operating Officer for Campari in North America where he spent 22 years in a variety of marketing, commercial and management positions including Managing Director for South America.

Mr. Perego has an extensive background in strategy and commercial operations within developing markets. Through his experiences, he has spearheaded rapid growth in various markets including those in South America, Europe, the Caribbean, Central America and the Middle East.

Mr. Perego is based in the Bacardi Americas headquarters building in Coral Gables, Florida.

Siddik Tetík

Regional President – Asia Pacific

Siddik Tetík is Regional President of Asia Pacific. He is responsible for managing the execution of the overall strategy for the Asia Pacific region, as well as general management of the diverse business comprising 19 countries.

Prior to joining Bacardi in September 2012, Mr. Tetík held both general management and operations roles across Asia for Gillette and Procter & Gamble for more than 25 years. His consumer goods experience with both companies includes serving as President of P&G Philippines; Vice President of Gillette; and later P&G, in Greater China; and VP of Commercial Operations and Regional General Manager for Gillette Greater China. He also served as CEO of a joint venture in the People’s Republic of China.

Mr. Tetík is based in Hong Kong.

Ron Anderson

Senior Vice President and Chief Commercial Officer

Ron Anderson is Senior Vice President and Chief Commercial Officer for Bacardi. In this role, he is responsible for commercial capabilities of the Bacardi portfolio of premium spirits with a focus on enhancing sales force capabilities, commercial effectiveness and implementing robust go-to-market programs. Mr. Anderson also serves as the head of Global Travel Retail.

Mr. Anderson has more than 30 years experience in the consumer goods sector, with 25 years dedicated to the spirits industry.

He joined Bacardi in August 2012 after most recently serving as Chief Customer Officer for Diageo where he led a sales organization globally. During his tenure at Diageo, he also led the Global Duty Free business and focused on the premiumization of brands.

Mr. Anderson is based in the global headquarters in Hamilton, Bermuda.

Robert Furniss-Roe

Regional President – North America

Robert Furniss-Roe is Regional President of Bacardi North America. He was appointed to this post in 2011 and is responsible for leading all operations of the largest region of the Company.

For nearly a quarter century, Mr. Furniss-Roe has been with Bacardi in a variety of senior marketing and executive management positions including Regional President for Latin America; Vice President of Global Sales; Vice President of Corporate Communications; Interim Regional President for Europe; Area Director for Russia/CIS/Poland; Vice President of Global Marketing; Vice President of Marketing for Asia-Pacific; and senior level marketing roles in France and the United States.

Prior to joining Bacardi in 1989, Mr. Furniss-Roe held marketing positions with Dunhill, L’Oreal, and JPA. He holds a Master’s degree from Oxford University.

Mr. Furniss-Roe is based in the Bacardi Americas headquarters building in Coral Gables, Florida.

Eric A. Kraus

Senior Vice President, Chief Communications & Corporate Affairs Officer

Eric Kraus is Senior Vice President, Chief Communications & Corporate Affairs Officer. He is responsible for the Company’s internal and external corporate communications, governmental and public affairs, and corporate responsibility programs including sustainability, social responsibility and philanthropy.

He joined Bacardi in January 2013 after serving as Senior Vice President of Corporate Communications and Public Affairs of Covidien plc directing internal and external global communications and government affairs since July 2006.

Mr. Kraus is a 13-year veteran of the Gillette Company where he held various positions including Vice President, External Relations with worldwide responsibility for communications and public affairs functions. Prior to joining Gillette, he was a public relations manager for Miller Brewing Company.

Mr. Krauss is a graduate of Boston University in Massachusetts.

Eduardo Sánchez

Senior Vice President & General Counsel

Eduardo Sánchez is Senior Vice President and General Counsel and has been with Bacardi since 2003.

Prior to joining Bacardi, Mr. Sánchez served as Vice President and Deputy General Counsel of North and Latin America with the Coca-Cola Company. Before that, he was Vice President and General Counsel with Bestfoods, a leading international consumer food company acquired by Unilever. He spent seven years in Brussels as Division Vice President and General Counsel for Europe, African and the Middle East for Bestfoods. Mr. Sánchez also worked as international corporate counsel with Firestone Tire & Rubber and United Brands.

He began his legal career in 1977 with Fried, Frank, Harris, Shriver & Jacobson in New York City.

Atul Vora

Vice President – Strategic Planning & Business Development

Atul Vora is Vice President of Strategic Planning & Business Development. In this role, he is responsible for building and enhancing strategic relationships and driving business development activities in new markets.

He has been with Bacardi since 1994 having served as Regional Finance Director for Europe, Africa and the Middle East (EMEA), as well as Regional Financial Controller.

Prior to joining Bacardi, Mr. Vora spent 13 years with Coopers & Lybrand in its Audit and Transaction Support divisions in the United Kingdom and Kenya.

He is based in London.