The Deer is the symbol of Jalisco highlands, where the most succulent agave grows.
Rich in sugar content, only agave grown in the Los Altos region is used for the production of CAZADORES.
It started when Don José María Bañuelos, a small agave farmer from the Jalisco town of Arandas, became dissatisfied with the spirits being made by local producers from his crop. José María experimented for several years with different ways of cooking, fermenting and distilling his agave to create tequila that captured the taste of the Mexican highlands.
Late at night, José María would gaze from his window onto his fields from his small adobe brick farmhouse.
He would admire the majestic leaves of his blue agaves and watch with fascination the highland deer frolicking through his fields. He marveled at their shadows as they ran timidly through his well-tended agave fields. He was so deeply impressed by their agility and pride that he allowed local farmers to hunt wild birds on his fields, but never the proud deer.
He was so impressed by their agility and pride that he allowed local farmers to hunt wild birds, but never the proud deer.
When his grandson Don Felix Bañuelos started commercial production in 1922, he named his grandfather's tequila CAZADORES, Spanish for "hunters", after the maverick, pioneering spirit of his grandfather in pursuing his dream.
And he chose the proud highland Deer as the independent symbol for the brand, because it not only symbolized his pride in his achievement but also represented the high quality found only in the agave from the Highland region.
The Deer symbolized his pride in his achievement, but also represented the high quality found only in the agave from the Highland region.
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