November 10, 2007, Hamilton, Bermuda
Bacardi Limited, the largest privately held spirits company in the world, today announced it has reached an agreement with Michael Schumacher, seven-time FIA Formula One World Champion, to become Bacardi's Global Social Responsibility Ambassador.

Starting in January 2008, Michael Schumacher will work with Bacardi and its portfolio of brands to communicate a global "don't drink and drive" social responsibility message.

"I am looking forward to working with Bacardi on this important global "don't drink and drive" campaign. I have been involved in many road safety campaigns in my career with conviction and I feel very strongly about this initiative. Bacardi is to be commended on its commitment to bring this responsibility campaign to a global audience," said Michael Schumacher.

"Michael is the most famous and successful driver in the world and we could not ask for a better ambassador. He is hugely respected for his road safety campaigns and we are confident that he will be able to communicate the "don't drink drive message" to a huge global audience. We look forward to sharing our plans publicly next year," said Andreas Gembler, president and chief executive of Bacardi Limited.

Michael Schumacher's image will be used across a number of different media including television, print, outdoor and the Internet. The primary communication message will be one of "don't drink and drive" together with a general responsible consumption message. The campaign will be launched in early 2008. Be responsible - please don't drink and drive!


About Bacardi Limited
Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits. Bacardi Limited's brand portfolio consists of more than 200 brands and labels, including: BACARDI rum, the world's number-one selling rum; GREY GOOSE vodka, the world-leader in super-premium vodka; DEWAR'S Scotch whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE gin, the fastest-growing gin in the spirits industry; CAZADORES blue agave tequila, one of the top-selling 100 percent blue agave tequilas worldwide; MARTINI vermouth, the world-leader in vermouth; and other leading brands. For more information, please visit www.BacardiLimited.com.