We run programs all over
the world to ensure that legal
drinking age and above
consumers are exposed to
responsible drinking messages.

Promoting responsible drinking in the U.S.A.

In October 2009, Congresswoman Debbie Wasserman Schultz partnered with The Century Council to bring a life-saving lesson about the dangers of drink driving and underage drinking to Fort Lauderdale High School students. During National Teen Driver Safety Week, Brandon Silveria, a young man who was involved in an alcohol-related crash at age 17 just before his high school prom, and his father Tony, spoke to students about the importance of “making the right choice” about alcohol. And, if students are under the age of 21, the only responsible decision is not to drink.

Bacardi U.S.A., Inc. helped the Oregon Liquor Control Commission to create and distribute a televised public service announcement for its Safe Holidays campaign.

Knowing your limit

Bacardi Martini France introduced pictograms for use on all spirits and wine-based products in the portfolio, clearly displaying on the back label the size of the beverage in centiliters that contains one alcohol unit, irrespective of alcohol type. The supporting Web site is named after the recommended maximum unit intake for men and women. It also communicates about the alcohol equivalency between standard glasses of wine, beer and spirits. Visit www.2340.fr

Discouraging drink driving in Bermuda

Since 2007, Bacardi Limited has sponsored the free “Let Us Drive” taxi service run by the Centre for Alcohol and Drug Abuse Prevention (CADA), a local responsible drinking organization in Hamilton, Bermuda. The service is available on Friday nights and has so far taken 4,000 people home safely.