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marketplace
A clear
responsibility Promoting responsible drinking with our “Champions Drink Responsibly” campaign. Read more
Promoting responsible
consumer choices Drinking alcohol is a matter of personal choice and most consumers choose to drink in moderation. Alcohol, however, can cause harm if it is misused. It is therefore in our interests to market our products responsibly and encourage consumers to enjoy drinking our brands in moderation.
Targets and progress
Learn more about our progress against targets in this area.
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We are proud of the quality and heritage of our brands and want them to
be consumed appropriately. Encouraging responsible decision-making by
legal drinking age consumers and discouraging inappropriate consumption
of our products is a key priority for our Company.
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