We adhere to responsible marketing codes in
our businesses regionally and globally.
We believe self-regulation, as part of a legislative framework,
is an effective way to manage the marketing communications that
are essential to our commercial business. Our Global Marketing
Principles – introduced in 2004 and revised in 2014 – and
implementation guidelines form the basis of our corporate
strategy for responsible marketing. For more information please visit Global Marketing Principles.
We support efforts and goals set by the World
Health Organization and the United Nations to
reduce alcohol-related harm.
Bacardi supports the development of appropriate
public-policy responses to alcohol misuse. We support the WHO’s Global Strategy to Reduce Harmful Use
of Alcohol and the United Nation’s Target 3.5 of
the newly enacted Sustainable Development
Goals (SDGs) 2015-2030 which aims to “Strengthen
the prevention and treatment of substance abuse,
including narcotic drug abuse and harmful use of alcohol.”
For more information please visit WHO Global strategy to reduce harmful use of alcohol.
We partner with competitors and other thirdparty
organizations to create effective initiatives
and programs aimed at reducing the harmful use
Bacardi looks to combine our resources and efforts with other
industry members to focus primarily on fighting underage drinking,
drunk driving and educating consumers on making responsible alcohol choices.
For more information please visit iard.org.
Bacardi was one of 12 signatories of the 2012 Producers' Commitments, made by the CEOs of the world's leading producers of beer, wine, and spirits, to contribute to the global target of reducing alcohol-related harm by 10% by 2025. The 2015 progress report shows the momentum gained over the last year by all companies. Check out the report and the steps the companies are taking to: reduce underage drinking, strengthen and expand marketing codes of practice, provide consumer information and responsible product innovation, reduce drinking and driving, and enlist the support of retailers to reduce harmful drinking.
Along with our competitors, we believe that working with other stakeholders, including governments and community organizations, to reduce alcohol-related harm benefits society and businesses alike.