marketplace
A clear
responsibility
Promoting responsible drinking with our “Champions Drink Responsibly” campaign. Read more
Promoting responsible
consumer choices
Drinking alcohol is a matter of personal choice and most consumers choose to drink in moderation. Alcohol, however, can cause harm if it is misused. It is therefore in our interests to market our products responsibly and encourage consumers to enjoy drinking our brands in moderation.
Targets and progress Learn more about our progress against targets in this area.
KEY STORIES FOR 2012View all our key stories
Improving our approach to responsible digital marketing
GREY GOOSE Memorial Day video
Slow Drinking in France
“Champions Drink Responsibly”campaign
We are proud of the quality and heritage of our brands and want them to be consumed appropriately. Encouraging responsible decision-making by legal drinking age consumers and discouraging inappropriate consumption of our products is a key priority for our Company.
The Bacardi Limited Global Marketing Principles represent our minimum global standards for producing all of our marketing materials, and our teams are trained and held accountable to comply with this code. We expect to comply with relevant local laws and regulations and, as in previous years, we had no consumer complaints that were upheld.
CHRIS SEARLE , International Affairs and Global CSR Director
CHRIS SEARLE , International Affairs and Global CSR Director
Watch video Download transcript