It is our fundamental principle that our success is due to great brands and outstanding people achieving excellent results.
Our people are the best ambassadors for our brands by demonstrating their commitment to our Company purpose – “Spirit for Life” – and the Bacardi Limited values of Trust, Caring, Passion and Excellence.
Global People Strategy
Following the launch of “ONE Bacardi” in fiscal 2010, we continued our transformation program in fiscal 2011 by finalizing and launching our global People strategy. The strategy reflects our ambition to deliver the corporate vision of “ONE Bacardi” by 2015.
The strategy is built on the belief that outstanding people will deliver excellent results. To Bacardi “outstanding people” means talented and engaged employees who are valued for the unique contributions they bring to the Company.
The strategy is built on the belief that outstanding people will deliver excellent results.
The strategy sets out a roadmap up to 2015 across five key areas:
Unleash the potential of our people We will build an effective development culture and create leadership programs that are acknowledged for their quality and effectiveness in developing Bacardi leaders.
Build a high performance team culture We believe that our future success depends on how we work together. We will create a culture of “high-performing teams” among our people.
Lead organizational capability and effectiveness We will create a lean and effective organization to support our business and vision. We will deliver stability by creating a talent pipeline for all key roles that mirrors the diverse societies in which we operate.
Inspire and engage each person to live our values to achieve sustained results We want the Bacardi purpose and values to be an integral part of our employees’ lives, influencing individual and corporate behavior. We also aim to become the leader in Corporate Responsibility in our industry.
Be globally recognized as a “Great Place to Work” We will benchmark ourselves against other companies and aim to be recognized in “Great Place to Work” or similar rankings.
"I believe that if each person can unleash their potential we can create the world's most personal international company."
Engaging on the strategy
A key feature of the development and launch of the People strategy was engagement with internal stakeholders, particularly our top 400 leaders. We conducted a number of ‘listening tours’ to test the essence of the strategy with employees and leaders around the Company to ensure it met their expectations and aspirations.
Since the launch of the strategy we have conducted roadshows and team briefings to deliver the new strategy directly to our employees and to cascade it through the organization. Throughout the year we have also used the ONE Bacardi intranet to keep our people abreast of developments.
Global Performance Management System (GPS)
One of our biggest advances during fiscal 2011 was the launch of our Global Performance Management System (GPS). GPS is an end-toend business system that helps to align our employee performance, objective setting, talent management, compensation and development with our Company vision and values. By the end of the year GPS was being used by more than 2,000 of our people and we will extend this to 4,000 during fiscal 2012.
GPS replaces 17 separate performance management systems that existed across Bacardi Limited globally. By aligning our business planning with our values and personal objectives, GPS provides a solution to the challenge of transforming the vision of the Company into specific individual actions for our 6,000 people.
Although only in the early stages of its roll-out, GPS has been awarded an Innovation Prize by SuccessFactors, the global leader in Business Execution software, for our approach to linking the aspirations of the Company to individual objectives and the development of an end-to-end software solution.
Developing the potential of our people
Our belief is that Bacardi people see Bacardi Limited as a place where they can grow their careers and build great brands. To meet this aspiration, our focus in the coming years is to build a strong development culture within the Company. In fiscal 2011, we launched our first comprehensive Talent Review process covering more than 400 leaders and in fiscal 2012 we will extend this to more than 1,000 leaders. We have also laid the foundation for development through our 70-20-10 framework, which stresses experiences that can be gained on-the-job.
Becoming Bacardi Becoming Bacardi is our global orientation program and starts the development process for new hires even before an employee’s first day. For employees worldwide it is the primary resource to learn about Bacardi Limited, connecting them to our heritage, our brands and our people. The program consists of both experience-based and learning elements, including a pre-arrival welcome kit, an online learning platform called “Bacardi Town” and locally run mixology sessions. Becoming Bacardi is available in seven languages with four more due for launch in fiscal 2012.
Becoming Bacardi has already been recognized externally, winning Gold in the Digital Category of the International Visual Communications Association (IVCA) awards. The award celebrates the innovative and creative use of digital media in employee communication and training.
Talent Exchange
Piloted in fiscal 2011, Talent Exchange is a development program that provides short-term geographical or functional moves for employees to help develop well-rounded individuals that can support the future of the Company. Talent Exchange will be rolled-out in fiscal 2012 and participants will be identified through the Talent Review process.
We believe that developing a leading position in Corporate Responsibility will be respected both internally by our people and externally in the job marketplace.
Corporate Responsibility and our people
We believe that developing a leading position in Corporate Responsibility will be respected both internally by our people and externally in the job marketplace. We see a strong overlap between striving to be the leader in Corporate Responsibility and being recognized as a Great Place to Work.
We have used our GPS to ensure a transparent link between our corporate-wide Corporate Responsibility objectives and individual leaders’ yearly priorities. These will then be reviewed formally as part of our pay-for-performance culture. This helps employees across the globe understand how their role contributes to Bacardi Limited becoming the leader in Corporate Responsibility.
Employee support
During fiscal 2011, we completed the development of a global employee assistance program, “Bacardi Assist,” to support our employees in facing the ordinary and extraordinary challenges they encounter in their daily lives.
Establishing “global reflections”
We believe that a workplace that reflects the global environment in which we operate will help us to perform at the top in a rapidly changing marketplace and enable us to deliver greater business success, ultimately supporting our vision of “ONE Bacardi.”
We have established the Global Reflections program to support this belief. As an initial step, the project will focus on Women in Leadership (WIL) and our aim is to position Bacardi Limited as a magnet for talented, high-performing women who aim to achieve their highest potential throughout their career, in order to realize and drive greater business success.
Our first steps have been to establish a Women in Leadership (WIL) steering committee and develop an action plan in four key areas: recruitment and retention; talent management; management awareness and accountability; and creating an includive "ONE Bacardi" environment.