Bacardi Limited
Martini Vermouth Web Site
Bacardi Limited Bacardi Limited
MARTINI is the result of the passion and vision of three men and their families, who created a vermouth with an unmistakable taste and turned a local product into an international phenomenon.
At the start of the 1920s, with the beginning of advertising and sponsorship activities, Luigi Rossi's four sons, innovative and visionary like their father, decided to reinforce the identity of their company by creating a logo which would be easy to recognize around the world and reflect the guarantee of the quality and uniqueness of its products.

Numerous stories surround the creation of the logo, the word MARTINI in a blue bar, above a red circle.

For some, it is an abstract representation, the ball signifying a glass of MARTINI Rosso, the original vermouth created by the company, and the bar being the bottle pouring into the glass. To others, the ball symbolizes the world, representing the universality of the brand and the bar, taken from an element of the label where the brand name MARTINI was printed in red book-type capitals.

The company has never forgotten its Italian heritage and paid tribute to its birthplace by using blue and red for its logo, the colors of the standards and shields of the city of Turin (blue) and the House of Savoy (red) which was one of the first royal courts, by decree of King Vittorio Emanuele II, to allow MARTINI to display its coat of arms in 1868.