Fact Sheet

BACARDI LIMITED
AT-A-GLANCE

Bacardi Limited is the largest privately held spirits company in the world and produces and markets a variety of internationally recognized spirits and wines.

Bacardi Spirits
Green Bacardi

The Bacardi brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE® vodka, the world’s leading super-premium vodka; DEWAR’S® Blended Scotch whisky, the world’s most-awarded blended Scotch and the number-one selling premium blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the world; MARTINI® vermouth and sparkling wines, the world’s leading vermouth and the world's favorite Italian sparkling wines; CAZADORES® 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S®, the fastest-growing global Scotch whisky brand; ERISTOFF® vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN®, a super-premium elderflower liqueur.

Family-owned Bacardi was founded 152 years ago in Santiago de Cuba, on February 4, 1862, and sells in more than 152 countries globally. The Company operates 29 production facilities, including bottling, distilling and manufacturing facilities, located in Puerto Rico, Scotland, Italy, India, France, Spain, Germany, England and Mexico, among others.

Bacardi Limited is headquartered in Hamilton, Bermuda. The Company opened offices in Bermuda in 1965 and moved into its current Ludwig Mies van der Rohe-inspired landmark building in 1972. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. For additional information, please visit www.BacardiLimited.com.

Bacardi Limited opened offices in Bermuda in 1965 and moved into its current Ludwig Mies van der Rohe designed landmark building in 1972.

Bacardi History

The History of Bacardi: At a Glance

Bacardi is founded by Don Facundo Bacardí Massó in Santiago de Cuba, when he revolutionizes rum as a spirit and the rum-making process by creating a smooth, light-bodied spirit – what the world now knows BACARDÍ rum.

BACARDÍ rum is appointed “Purveyors to the Royal Spanish Household.”

In Daiquirí, Cuba, American mining engineer Jennings S. Cox originates the Daiquirí cocktail with BACARDÍ rum.

The world’s first Cuba Libre is created in Cuba when BACARDÍ rum and Coca-Cola® are mixed with lime to celebrate the end of the Spanish-American War.

Bacardi becomes Cuba’s first multi-national company by opening operations in Spain when BACARDÍ rum is bottled outside Cuba for the first time in Barcelona, Spain.

Prohibition becomes law in the United States and Americans flock to Cuba to drink and enjoy BACARDÍ rum.

The iconic Edificio Bacardi opens in Havana and celebrities frequent its Art Deco bar.

Bacardi establishes facilities in Mexico and Puerto Rico—to date two of the largest production facilities within Bacardi with the facility in Cataño, Puerto Rico, being the largest premium rum distillery in the world.

In a landmark consumer rights court case, the New York Supreme Court declares: “A BACARDÍ cocktail must be made with BACARDÍ rum.”

Bacardi establishes an imports company in New York City to supply the United States market..

Puerto Rico’s governor christens the new Bacardi distillery in Cataño as the “Cathedral of Rum.”

Bacardi operations in Cuba are illegally confiscated without compensation by the Cuban government. Bacardi continues its operations from five other countries: United States, Mexico, Puerto Rico, Spain and The Bahamas.

Don Facundo Bacardí Massó

In October 1960, Bacardi operations in Cuba were illegally confiscated without compensation.

Alternate Text

Bacardi starts production in Recife, Brazil.

Bacardi opens a distillery in Nassau, The Bahamas.

Bacardi International Limited relocates from the Bahamas to Bermuda.

Bacardi International Limited inaugurates new headquarters building in Bermuda inspired by an original design by Ludwig Mies van der Rohe.

BACARDÍ rum becomes the number one premium distilled spirits brand in the United States with more than 7 million 9-liter cases sold.

BACARDÍ rum recognizes worldwide sales close to 16 million 9-liter cases making it the world’s number one selling premium spirit brand.

BACARDÍ celebrates the production of its 200 millionth 9-liter case of rum since being exiled from Cuba in 1960.

Bacardi Limited is formed, unifying five separate strategic operating units of the Company (Bacardi International Limited – Bermuda; Bacardi & Company Limited – Bahamas; Bacardi Corporation – Puerto Rico; Bacardi Imports, Inc. – United States; and Bacardi y Compañía S.A. de C.V. – Mexico).

Bacardi finalizes the acquisition of General Beverage, owner of the MARTINI & ROSSI Group. With this acquisition, Bacardi doubles in size and becomes one of the five largest premium spirits companies in the world.

Bacardi launches BACARDÍ LIMÓN in the United States. The following year the launch is proclaimed by the industry as “The most successful new spirit launch of all time.”

Bacardi Limited acquired DEWAR’S Scotch whisky and the BOMBAY SAPPHIRE gin brands. Bacardi became one of the top four spirits companies in the world. 1998

Grey Goose Vodka

Bacardi acquires DEWAR’S Scotch whisky and the BOMBAY and BOMBAY SAPPHIRE gin brands. Bacardi becomes one of the top four spirits companies in the world.

Bacardi acquires CAZADORES 100% blue agave tequila, a top-selling premium tequila.

Bacardi opens a facility in China.

Bacardi opens the Casa Bacardi Visitor Center at the Bacardi distillery at Cataño, Puerto Rico—a multimillion dollar, state-of-the-art tourist experience celebrating the Bacardí family, Company history, and unique qualities of BACARDÍ rum.

Bacardi purchases GREY GOOSE vodka, the world’s number one super premium vodka.

Facundo L. Bacardi, great-great grandson of the Company founder, becomes chairman of the board of directors of Bacardi Limited.

Bacardi purchases a stake in LEBLON Cachaça, an ultra-premium luxury spirit from Brazil and the most award-winning cachaça on the market.

Michael Schumacher, seven-time Formula One™ racing champion, becomes the first-ever Bacardi Limited Social Responsibility Ambassador, when the Company launches its social responsibility campaign “Champions Drink Responsibly.”

Bacardi announces an agreement to purchase a significant stake in the parent company of Patrón® tequila.

Bacardi Limited achieves “Triple Crown” certification and leads the industry as the only major spirits company in the world to have all its facilities globally certified to be operating in accordance with the world’s most recognized standards for quality, environment, and health and safety – ISO 9001, ISO 14001 and OHSAS 18001 – putting the company among an elite group of the world’s best-run companies.

Bacardi Corporation, part of the Bacardi Limited group of companies, and home to the largest premium rum distillery in the world, unveils the largest wind turbine installation in Puerto Rico. The turbines are designed to harness natural wind energy to help power Bacardi’s top global distillery near San Juan.

BACARDÍ rum is awarded the International High Quality Trophy for BACARDÍ Gold, BACARDÍ 8, and BACARDÍ Reserva Limitada by the prestigious Monde Selection™ International Institute for Quality Selections. BACARDÍ rums top 400 awards – the world’s most awarded rum.

Rafael Nadal, ATP world-ranked number one and winner of nine Grand Slam championships, becomes the Bacardi Limited Social Responsibility Ambassador and face of the award-winning “Champions Drink Responsibly” international social responsibility campaign.

BACARDÍ OakHeart, a spiced rum specialty, launches.

On February 4, the Company and BACARDÍ rum celebrate their 150th anniversary – an extraordinary milestone few companies reach.

Bacardi Limited announces Ed Shirley as its president and chief executive officer.

The original Cuba Libre celebrates its 112th anniversary. The Cuba Libre, a BACARDÍ and Cola with lime juice and a lime wedge, is the number one cocktail in the world with more than 6 million ordered every day.

BACARDÍ rum, the world’s most awarded rum, tops more than 550 awards for quality, taste and innovation making it the world's most awarded spirit.

Bacardi acquires ST-GERMAIN, a super-premium elderflower liqueur, and one of the fastest-growing spirits brands in the United States.

Bacardi celebrates the 150th anniversary of MARTINI, the world's leading vermouth and favorite Italian sparkling wines.

Bacardi Limited unveils environmental initiative called Good Spirited: Building a Sustainable Future with specific goals in sourcing, packaging and operations.

Bacardi Limited announces Michael J. Dolan as interim chief executive officer.

        Bacardi

Key Facts & Figures

The original BACARDÍ Cuba Libre, a BACARDÍ & Coke®, is the number one cocktail in the world with more than 6 million ordered every day around the world.

The original Cuba Libre was created to celebrate the end of the Spanish American War, when American soldiers fighting for Cuba’s freedom asked for their Coca-Cola® to be mixed with BACARDÍ rum. They toasted to a free Cuba, naming it the “Cuba Libre.” In August 2013, the original Cuba Libre celebrated its 113th anniversary.

The original Daiquirí was created with BACARDÍ rum. It was created by an American working at the Daiquirí mines in Cuba who wanted a refreshing cocktail made with the fresh limes that grew there.

Mojitos have their roots traced back for centuries in Cuba. The Mojito rose in popularity in Cuba after the creation of BACARDÍ rum and the rum specified in the first recorded Mojito recipes is BACARDÍ.

• The core products in the Bacardi portfolio are all icons in their category classes:

o BACARDÍ rum, with more than 550 awards, is the top-selling rum in the world, as well as the world’s most awarded rum and the world’s most awarded spirit

o MARTINI vermouth is the world’s leading vermouth

o MARTINI sparkling wines are the world's favorite Italian sparkling wines

o GREY GOOSE vodka is the world’s top-selling super premium vodka

o DEWAR’S Scotch whisky is the world’s most awarded blended Scotch and the favorite blended Scotch in the United States

o BOMBAY SAPPHIRE gin is the top-valued and fastest-growing premium gin in the world

o CAZADORES 100% blue agave tequila is one of the most popular premium tequilas in Mexico and the United States

o ERISTOFF vodka is one of the fastest-growing vodka brands in the world

o The Bacardi portfolio includes a full range of products such as rum, vermouth, scotch, cognac, brandy, vodka, gin, liquors, tequila, port, wines, malt beverages and beer.

• Bacardi Limited has been owned by seven generations of Bacardí family members — descendants of the Company founder Don Facundo Bacardí Massó.